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Create Your Search Engine Marketing Strategies By Using Google Webmaster Tool

The importance of creating a Sitemap as part of your search engine marketing strategy and its effectiveness for you search engine optimisation efforts. One of the tools that allow you to upload and submit your sitemap is Google Webmaster. However, the importance and the benefits of using Google Webmaster Tool as part of your online marketing strategy are not limited to this.

Google Webmaster Tools is a free web service by Google for webmasters. It allows webmasters to check indexing status and optimise visibility of their websites. Also, it is a great tool for reporting statistics and diagnosing your website’s performance in Google.

The Benefits of Using Google Webmaster for Search engine marketing:

As search engine optimisation consultants we have compiled a list of task which can be performed using Google webmaster panel on regular basis. These tasks would help in doing heath check of your site as well as for creating you search engine marketing strategies.

1. Google webmaster login gives you relevant information on indexing of your site. It gives you access to all information from the last time Googlebot accessed your homepage to error reports regarding your URLs.

2. It allows XML Search Engine Submission of Sitemap. Google Webmaster allows submission of an XML sitemap to help Google index your deeper site pages and pages that are more difficult to find or may not yet be indexed. Once submitted, you have the option of seeing when it was last downloaded by Google and how many URLs you have submitted via your sitemap.

3. It provides you with diagnostic data about your site. After you log in to Webmaster, you have the option to click on the “Diagnostics” Tab and have a look over the information provided there and take actions accordingly.

4. It gives you statistics about your site. Google Webmaster gives you access to see your top search queries, top clicked search queries and information about the Page Rank distribution of your site page. You can create search engine marketing strategies based on the information you get from here.

5. It provides you with valuable insights into the anchor text of links coming to your site. From the “Statistics” tab you can click on “What Googlebot sees”. This is a very useful section for examining the anchor text of what people are using to link to your site pages. This is another important sections which helps you in building important search engine marketing strategies.

6. It gives detailed information regarding your external link inventory. If you click on the tab “Pages with external links” you will gain access to the site pages which have a low number of external links and need improvement. This is very important in checking how effective is your link building campaign and how many keyword rich links are pointing to your relevant pages. As a part of search engine marketing strategy, seo consultant would always look for this section on regular basis.

7. It allows generating / analysing robots.txt. Google Webmaster gives you the option to create a robots.txt file to indicate which robots you don’t want crawling your site, and which files or directories you don’t want crawled. Also, you can analyse them and see if it respects the modifications you made.

8. It allows you to set a preferred domain. Therefore, you can set a preferred domain that will be associated with this site. For example, you can choose to always or never show the leading “www.” in Google’s search results.

9. It gives you the option of setting geographical targets. Webmaster Tools allows you to associate a particular geographic location with this site if you are targeting users within that area. In todays time when there are millions of website competing with each other, local search engine marketing is very important. In this section we can point Google bots to rank us high in the areas we are looking to promote for our website.

Article Source: http://www.articlesbase.com/internet-marketing-articles/create-your-search-engine-marketing-strategies-by-using-google-webmaster-tool-1971536.html

About the Author

SysComm International provides focused Internet marketing services including fully managed and highly successful Search Engine Marketing, Social Media Marketing, Google Webmaster, Online Marketing Strategy.

Local Business Marketing Success – Fast Track Your Way to Page One on Google Using Pay Per Click Advertising

One of the easiest methods to employ in your plan to drive traffic to your local small business is pay per click advertising. This particular advertising model has been around since the late 1990’s and has been a means of generating hits for many different businesses with an online presence.

Pay per click advertising is an excellent way to get the word about your local small business to a wide audience. The process involves spotting an ad on various web sites that will forward an interested party back to your web site.

Part of the attraction of pay per click advertising is that the ad owner only pays when someone clicks on the ad and actually follows through to the web site.

When it comes to PPC advertising, never forget the importance of keywords. Essentially, keywords are words and phrases that are considered to be common modes of searching the Internet to find desired content.

As an advertiser, your job is to come up with keywords that you believe are likely to take you to web sites that are relevant to the type of business site you currently operate. The rationale is that persons who visit those sites would most likely be interested in the content of your site.

If you manage to find the right web sites for your ads, then the chances of generating clicks to your site are much greater.

While the keyword mode of pay per click advertising is very common, there is also a second method. Known as content match PPC, the principle is still the same.

The main difference is that rather than basing the search on keywords, the results are based on the content of the site. As an example, if you run a site that is dedicated to gardening supplies, then it would be a natural for you to want to place ads on sites dedicated to gardening.

Content matching can be used right along with keywords to create a well rounded pay per click component in your overall publicity campaign.

Finding online resources to help you with the process of placing pay per click ads is relatively easy. One of the most popular approaches is to make use of the Google Adwords program. You can get started by identifying a list of relevant keywords. You can also get help in designing the appearance of your ad, using online tools.

Adwords also includes a number of online tools, so you can keep track of how many hits get to your web site through those hits. This allows you to stay on top of how much pay per click is advertising is costing you each month. By comparing the sales that result from the hits with the cost of your pay per click campaign, you can determine if the program is making money for you.

Another target for your pay per click campaign is online comparison shopping engines. These types of engines often are willing to provide feeds through the placement of ads on their searches.

Just as with the ads on informational web sites, persons can click through to your web site and see what you have to offer. Some of these sites provide you with the ability to see the number of hits, while others do not. Payment for placing the ad on the shopping comparison site may be in the form of a fixed monthly amount or based on a fixed rate per click.

Keep in mind that there is no such thing as exclusionary pay per click arrangement. This means you can sign up with as many keyword and shopping ad services as you like. In fact, you may do very well to try out several different services, to see which ones seem to provide you with the best matches and coverage.

If funds for advertising are limited, go with a well known service, and then add more services as your revenue stream builds to the point you can afford to do so. Remember that your goal is to build a solid foundation for your web site, so it may take some time before you begin to see results.

Disregard stories about overnight success. Chances are you will go about six months to a year before you see significant traffic that results in sales.

Pay per click advertising is often an affordable way to launch your advertising campaign. The cost per click is often a fraction of a cent, so it certainly will not cost a great deal, unless you happen to get a huge number of visitors clicking through to your site.

The law of averages would dictate that of that huge number, enough sales would result to make your investment in the pay per click program well worth your time and the expense.

To learn more ways to drive traffic to your company using local business marketing go to: http://www.streetsmartsalesandmarketing.com/LocalBusinessMarketing.htm

Internet Marketing Strategies Using Search Engine Optimization (SEO)

Internet Marketing Strategies Using Search Engine Optimization (SEO)
By Festus Taferi

Internet marketing means the use of the internet to advertise and sell goods and services. It includes banner and text advertising, email marketing, interactive advertising, affiliate marketing and search engine marketing (including search engine optimization and pay-per-click advertising). The aim of using search engine optimization in internet marketing is to increase targeted traffic to one’s website via search engine rankings, paid listings and advertisements.

So, what is SEO?

It is the art and science of making your Web pages as relevant as possible. Here, relevance is a measure of how close your Web page is aligned to what the user is looking for. Simply, the more relevant your page is, the higher your rankings are by search engines like Google, Yahoo, Alta Vista etc.

This means that if your web page is ranked high by the likes of Yahoo or Google, and a user searches for information that contains specific keywords/terms associated with your web page; your web page is most likely to be among the top 10 search results that will be presented to the user.

The act/art of adding keywords to ones web page for maximum relevance is what is known as search engine optimization (SEO).

Humans and search engines treat Web pages in different ways. Where people look at design and read text, search engines will scan and detect relevant keywords that it would use to rate your web page as having the relevant information that a user needs.

Such “key words” are strategically placed within the web page for search engines to “see” them. Also noteworthy is the relevance of your link popularity and theme. That is, who is linking to your page? Are they related to your site’s theme?

So how do search engines evaluate your Web pages?

They determine relevance of your page by breaking it into areas. Each area consists of elements, namely HTML tags. this engines emphasize some of these tags and scan them for your keyword. If found, your page is considered more relevant.

To optimize your pages, you need to learn these three main terms: Frequency, Prominence, and Weight.

A. Frequency:

Frequency is how often your keyword appears on the page or in its elements (Title, META Description and Keywords, visible text, H1, ALT, etc.).

B. Prominence:

Prominence is how close to the start of the tag your keyword appears. In general, a keyword that appears closer to the beginning of a page element (Title, META Description and Keywords, visible text, ALT, etc.) will make your Web page more relevant.

C. Weight / Density:

Keyword weight shows the number of times a keyword appears in an area as a percentage to all words in the page:

Keyword weight is calculated as the number of words in the key phrase multiplied by frequency and divided by the total number of words (including the keyword). Mathematically, it is:

Weight = (Words in keyword/All words) x 100%

Logically then, the higher the weight of a particular keyword in a page, the higher the ranking of the page for that keyword. However, repeating a keyword too often to increase its weight can cause the page to be penalized by the search engines.

Keyword weight is sometimes referred to as ‘Density’ which stands for the same notion – overall percentage of some definite word relative to all words in the text.

It is very important to balance your site’s optimization so that it is neither under-optimized nor over-optimized.

Under-optimization may get your site lost among hundreds of thousands of other sites. While over-optimization would get your site penalized or worse – banned from the search engines

Festus Taferi is an IT professional with over 9 years experience in online business development and marketing. Get more mind blowing SEO techniques at: http://linksman-seoplace.blogspot.com/.

Article Source: http://EzineArticles.com/?expert=Festus_Taferi

Local Business Marketing Strategy – How to Get Your Website Lead Generation Ready!

Your website should be the hub of all your lead generation efforts.  But before you start or continue to spend your time, money and resources sending traffic there, you must be sure that your website is set up to convert those visitors into leads or better yet, paying customers.  Watch this video to learn what you need to be doing to help you drive more traffic, generate more leads, convert more visitors and increase sales.

Free Webinar: 10 Deadly Website Mistakes That Are Killing Your Business – Feb 4, 5PM PST

• Has the traffic to your website declined over the last few months or years?
• Are looking for new and inexpensive ways to convert more of your website visitors into paying customers?
• Would you like to have more of your website visitors sign up to get your online or offline company newsletter?
• Are you frustrated because no one is calling, e-mailing or buying from your site?

Want to know why? Attend this free webinar and find out.

Click Here to Register: http://budurl.com/10WebsiteMistakes

I don’t care how great your website looks, how many awards you’ve won, how many friends say it looks great, the bottom line is that if your website isn’t converting visitors into leads or paying customers you may be making some of these 10 fatal errors.

By attending this free webinar you’ll learn:

• How to better influence a visitor’s buying decision and increase your conversion rate
• The most important thing you need to know about your prospects before they even come to your site
• The one thing you need to do to give you a distinct advantage over any and all competitors
• Emotional triggers that can stimulate your visitors to take action
• Important website statistics that you need to track
• How your website can benefit from social networking sites
• Why search engine optimization is so important

If your website is not generating as many sales as it should or if you just want to take your site to the next level, then you must attend this webinar.

When: Thursday February 4th, 5 PM PST/8 PM EST
Where: Your Computer
Price: FREE

Click Here to Register: http://budurl.com/10WebsiteMistakes

I look forward to seeing you all on this webinar.

Practical Video Marketing Tips – The Top 7 Reasons to Create Video Articles For More Traffic Now

If you are not doing Video Marketing you are leaving traffic and profits on the table. Besides that great reason, do you know the top 7 reasons to create Video Articles? You’ll find the top 7 reasons and tips below:

1. Actually faster than a written article – I know that sounds crazy but it has been my experience. Once you get in the flow of this, it really can take you less time to create a Video Article than a text article. I still remember the first time that happened and I just thought it was a fluke. Now it is a consistent event.

2. Tools have never been cheaper or easier – I remember two things from when I first started: 1) the tools and training were expensive and 2) there were so many steps involved and it was easy to get stuck. Now the tools are in range and the steps are condensed down to just a few that anyone can do.

3. YouTube is the #3 ranked website in the world – It comes down to a simple question: Do you want to get traffic to your web sites and blogs by getting in front of where the traffic going? If you answered no I’m not sure why you are reading this article. If you answered yes, then you want to get your information on the #3 most trafficked website in the world.

4. Great tools for distributing your video – And you don’t stop at just YouTube. With video distribution sites such as TubeMogul (free) and TrafficGeyser (fee) you can quickly and easily get your Video Articles distributed all over the internet.

5. Your own TV station – We are at the point where anyone with a life improving message that is willing to learn the steps and put in the time can have their own “online TV station.” And you get to reach all over the world. Remember, www stands for world wide web.

6. It’s what we know – We all grew up watching video on TV. It is what we know. When your message comes in to your prospects home or office screen, just like TV, the potential for your prospect to know, like and trust you is just tremendous.

7. 50 times more likely to get indexed by Google – This is important if you want to get found on the internet. You Video Article is 50 times more likely to get indexed by Google than your text article. Am I saying you should now do only Video Articles and not write articles. Of course not. Do both. And repurpose those text articles into Video Articles.

And to learn more about how to leverage the Social Networks for waves of traffic and more, get your FREE Instant Access to our Social Marketing Video Training Series when you visit http://SocialMarketingBlueprint.com/7laws

You’ll get a series of videos, audios and pdfs all about Social Media Traffic & Profits

From Jeff Herring and the SocialMarketingBlueprint.com

Leverage Viral Video Marketing to Benefit Your Business

Have you seen the JK Wedding Dance video on Youtube? Once the video went viral, it was featured on many TV shows and internet outlets. Use these 10 tips to gain the same sort of success for your business through viral video marketing.

Video Marketing – Taking a Message Viral

1. One of a Kind – When you are the only one doing something eye catching, people will stop and take notice, and then they will tell their friends. You have to seize the moment and ride it for all that it is worth though, because if you really have a good idea, someone will imitate you soon enough.

2. Shocking – It is fine to create a one of a kind message, but it has to get someone?People will be interested if you shock them (tastefully). Don’t be conservative–keep your video tasteful while shocking your viewers at the same time.

3. Speak English – While it is great that you and all of your buddies in the industry speak your own language, but very likely your customer do not, so do not speak in shorthand, speak English.

4. Be Genuine – You can try to be cool, and that guarantees that you will not be. Be genuine, and if what you created is good, it will become cool on its own.

5. Be Brief – Most viral videos go straight to the point. You get a nice little jolt that may be funny or shocking, but it is over almost before it has begun. Your viral video should barely be an interruption to the person watching it.

6. Be Funny – Laughter is one of the most powerful medicines known to man. It makes you feel good. People will not only enjoy your video message, but the will be eager to pass it along as well.

7. Shoot for the Stars – Rather than do something outrageous, do something over the top outrageous. Do something so surprising, so funny, so shocking, that people will have to watch your video just because they cannot believe their ears.

8. Be a Little Rough – Keep the quality of your video a little homemade looking. By not having your video look like a commercial, people will think that they have found a gem. Everyone loves to be the first one to discover something outrageous, so having your video look homemade lets them stumble upon a gem.

9. Be True to your Brand – While you are concentrating on being shocking and amazing, do remember that you have a reason for making the video, and that is to promote your business or product. So while you need to be amazing in your video, you also need to make your point and make it memorable.

10. Keep It Lively – Make sure that your video is full of action. Keep the talk to a minimum, and keep things moving. Make sure that you have enough dialogue so your audience can easily understand your point, and then keep thing moving.

These tips will help your video go viral, and once that happens everyone will know about your business.

About the Author:

Anton Pearce specializes in helping you to use internet marketing to get all the clients you need for your practice. Sign up for his highly acclaimed and miraculously free ezine and find out how to turn your website into an automated new client or patient referral generating machine.

Drive More Traffic to Your Website Using An Easy and Free “Tell a Friend” Script

The biggest issue facing any business today is how to drive more traffic to the company website. But not just more traffic, but more qualified traffic. Qualified meaning that they are more likely to buy once they get there. There are tons of books and articles out there that provide multiple strategies some – harder to implement then others.

This article is going to focus on one of the easiest to implement and one that’s free! I will be showing you how to make use of a tell-a-friend script to make your website become more viral. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

A tell a friend script is a simple programming script that you can literally “cut and paste” into your website. Tell a friend scripts can be placed anywhere on your site. I place it in my navigation bar so that it appears on every page. You just want to be sure that it is easy to see so that a person can easily click on it to send the information they find interesting to any of his friends or his family members.

To see an real life example of 2 types of tell-a friend scripts go to www.StreetSmartSalesAndMarketing.com. Check out the side and bottom navigation bars and click on the Tell a Friend/Share This button.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

To get you started you can check out SocialTwist.com or ShareThis.com. The cool thing about these 2 services is they also let the website visitor share your website though social bookmarking websites like Digg, Delicious and Stumbleupon just to name a few.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

To learn more secrets on how to drive more traffic, convert more visitors to paying customers and get found faster by the search engines pick up a free copy of “7 Steps to Website Success” Just go to www.WebsiteMakeoverASAP.com

6 Tips For Creating an Effective Online Newsletter

Newsletters allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.

If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.

3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.

5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.

6) Be sure to offer unique ways to get visitors to your website to opt-in to your newsletter. Offering a free special report available for immediate download can be very effective. I offer a free Website Makeover Analysis Quiz to get some of my visitors to opt-in

By the way for those companies that have a retail or store location, publishing an online newsletter is a great way to help in your local business marketing efforts.

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