One of the easiest methods to employ in your plan to drive traffic to your local small business is pay per click advertising. This particular advertising model has been around since the late 1990’s and has been a means of generating hits for many different businesses with an online presence.

Pay per click advertising is an excellent way to get the word about your local small business to a wide audience. The process involves spotting an ad on various web sites that will forward an interested party back to your web site.

Part of the attraction of pay per click advertising is that the ad owner only pays when someone clicks on the ad and actually follows through to the web site.

When it comes to PPC advertising, never forget the importance of keywords. Essentially, keywords are words and phrases that are considered to be common modes of searching the Internet to find desired content.

As an advertiser, your job is to come up with keywords that you believe are likely to take you to web sites that are relevant to the type of business site you currently operate. The rationale is that persons who visit those sites would most likely be interested in the content of your site.

If you manage to find the right web sites for your ads, then the chances of generating clicks to your site are much greater.

While the keyword mode of pay per click advertising is very common, there is also a second method. Known as content match PPC, the principle is still the same.

The main difference is that rather than basing the search on keywords, the results are based on the content of the site. As an example, if you run a site that is dedicated to gardening supplies, then it would be a natural for you to want to place ads on sites dedicated to gardening.

Content matching can be used right along with keywords to create a well rounded pay per click component in your overall publicity campaign.

Finding online resources to help you with the process of placing pay per click ads is relatively easy. One of the most popular approaches is to make use of the Google Adwords program. You can get started by identifying a list of relevant keywords. You can also get help in designing the appearance of your ad, using online tools.

Adwords also includes a number of online tools, so you can keep track of how many hits get to your web site through those hits. This allows you to stay on top of how much pay per click is advertising is costing you each month. By comparing the sales that result from the hits with the cost of your pay per click campaign, you can determine if the program is making money for you.

Another target for your pay per click campaign is online comparison shopping engines. These types of engines often are willing to provide feeds through the placement of ads on their searches.

Just as with the ads on informational web sites, persons can click through to your web site and see what you have to offer. Some of these sites provide you with the ability to see the number of hits, while others do not. Payment for placing the ad on the shopping comparison site may be in the form of a fixed monthly amount or based on a fixed rate per click.

Keep in mind that there is no such thing as exclusionary pay per click arrangement. This means you can sign up with as many keyword and shopping ad services as you like. In fact, you may do very well to try out several different services, to see which ones seem to provide you with the best matches and coverage.

If funds for advertising are limited, go with a well known service, and then add more services as your revenue stream builds to the point you can afford to do so. Remember that your goal is to build a solid foundation for your web site, so it may take some time before you begin to see results.

Disregard stories about overnight success. Chances are you will go about six months to a year before you see significant traffic that results in sales.

Pay per click advertising is often an affordable way to launch your advertising campaign. The cost per click is often a fraction of a cent, so it certainly will not cost a great deal, unless you happen to get a huge number of visitors clicking through to your site.

The law of averages would dictate that of that huge number, enough sales would result to make your investment in the pay per click program well worth your time and the expense.

To learn more ways to drive traffic to your company using local business marketing go to: http://www.streetsmartsalesandmarketing.com/LocalBusinessMarketing.htm

Internet Marketing Strategies Using Search Engine Optimization (SEO)
By Festus Taferi

Internet marketing means the use of the internet to advertise and sell goods and services. It includes banner and text advertising, email marketing, interactive advertising, affiliate marketing and search engine marketing (including search engine optimization and pay-per-click advertising). The aim of using search engine optimization in internet marketing is to increase targeted traffic to one’s website via search engine rankings, paid listings and advertisements.

So, what is SEO?

It is the art and science of making your Web pages as relevant as possible. Here, relevance is a measure of how close your Web page is aligned to what the user is looking for. Simply, the more relevant your page is, the higher your rankings are by search engines like Google, Yahoo, Alta Vista etc.

This means that if your web page is ranked high by the likes of Yahoo or Google, and a user searches for information that contains specific keywords/terms associated with your web page; your web page is most likely to be among the top 10 search results that will be presented to the user.

The act/art of adding keywords to ones web page for maximum relevance is what is known as search engine optimization (SEO).

Humans and search engines treat Web pages in different ways. Where people look at design and read text, search engines will scan and detect relevant keywords that it would use to rate your web page as having the relevant information that a user needs.

Such “key words” are strategically placed within the web page for search engines to “see” them. Also noteworthy is the relevance of your link popularity and theme. That is, who is linking to your page? Are they related to your site’s theme?

So how do search engines evaluate your Web pages?

They determine relevance of your page by breaking it into areas. Each area consists of elements, namely HTML tags. this engines emphasize some of these tags and scan them for your keyword. If found, your page is considered more relevant.

To optimize your pages, you need to learn these three main terms: Frequency, Prominence, and Weight.

A. Frequency:

Frequency is how often your keyword appears on the page or in its elements (Title, META Description and Keywords, visible text, H1, ALT, etc.).

B. Prominence:

Prominence is how close to the start of the tag your keyword appears. In general, a keyword that appears closer to the beginning of a page element (Title, META Description and Keywords, visible text, ALT, etc.) will make your Web page more relevant.

C. Weight / Density:

Keyword weight shows the number of times a keyword appears in an area as a percentage to all words in the page:

Keyword weight is calculated as the number of words in the key phrase multiplied by frequency and divided by the total number of words (including the keyword). Mathematically, it is:

Weight = (Words in keyword/All words) x 100%

Logically then, the higher the weight of a particular keyword in a page, the higher the ranking of the page for that keyword. However, repeating a keyword too often to increase its weight can cause the page to be penalized by the search engines.

Keyword weight is sometimes referred to as ‘Density’ which stands for the same notion – overall percentage of some definite word relative to all words in the text.

It is very important to balance your site’s optimization so that it is neither under-optimized nor over-optimized.

Under-optimization may get your site lost among hundreds of thousands of other sites. While over-optimization would get your site penalized or worse – banned from the search engines

Festus Taferi is an IT professional with over 9 years experience in online business development and marketing. Get more mind blowing SEO techniques at: http://linksman-seoplace.blogspot.com/.

Article Source: http://EzineArticles.com/?expert=Festus_Taferi

• Has the traffic to your website declined over the last few months or years?
• Are looking for new and inexpensive ways to convert more of your website visitors into paying customers?
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Want to know why? Attend this free webinar and find out.

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I don’t care how great your website looks, how many awards you’ve won, how many friends say it looks great, the bottom line is that if your website isn’t converting visitors into leads or paying customers you may be making some of these 10 fatal errors.

By attending this free webinar you’ll learn:

• How to better influence a visitor’s buying decision and increase your conversion rate
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• Emotional triggers that can stimulate your visitors to take action
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If your website is not generating as many sales as it should or if you just want to take your site to the next level, then you must attend this webinar.

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I look forward to seeing you all on this webinar.

Have you seen the JK Wedding Dance video on Youtube? Once the video went viral, it was featured on many TV shows and internet outlets. Use these 10 tips to gain the same sort of success for your business through viral video marketing.

Video Marketing – Taking a Message Viral

1. One of a Kind – When you are the only one doing something eye catching, people will stop and take notice, and then they will tell their friends. You have to seize the moment and ride it for all that it is worth though, because if you really have a good idea, someone will imitate you soon enough.

2. Shocking – It is fine to create a one of a kind message, but it has to get someone?People will be interested if you shock them (tastefully). Don’t be conservative–keep your video tasteful while shocking your viewers at the same time.

3. Speak English – While it is great that you and all of your buddies in the industry speak your own language, but very likely your customer do not, so do not speak in shorthand, speak English.

4. Be Genuine – You can try to be cool, and that guarantees that you will not be. Be genuine, and if what you created is good, it will become cool on its own.

5. Be Brief – Most viral videos go straight to the point. You get a nice little jolt that may be funny or shocking, but it is over almost before it has begun. Your viral video should barely be an interruption to the person watching it.

6. Be Funny – Laughter is one of the most powerful medicines known to man. It makes you feel good. People will not only enjoy your video message, but the will be eager to pass it along as well.

7. Shoot for the Stars – Rather than do something outrageous, do something over the top outrageous. Do something so surprising, so funny, so shocking, that people will have to watch your video just because they cannot believe their ears.

8. Be a Little Rough – Keep the quality of your video a little homemade looking. By not having your video look like a commercial, people will think that they have found a gem. Everyone loves to be the first one to discover something outrageous, so having your video look homemade lets them stumble upon a gem.

9. Be True to your Brand – While you are concentrating on being shocking and amazing, do remember that you have a reason for making the video, and that is to promote your business or product. So while you need to be amazing in your video, you also need to make your point and make it memorable.

10. Keep It Lively – Make sure that your video is full of action. Keep the talk to a minimum, and keep things moving. Make sure that you have enough dialogue so your audience can easily understand your point, and then keep thing moving.

These tips will help your video go viral, and once that happens everyone will know about your business.

Anton Pearce specializes in helping you to use internet marketing to get all the clients you need for your practice. Sign up for his highly acclaimed and miraculously free ezine and find out how to turn your website into an automated new client or patient referral generating machine.

]]> http://wiseguymarketing.com/guerrilla-marketing/leverage-viral-video-marketing-to-benefit-your-business/feed/ 0 http://wiseguymarketing.com/guerrilla-marketing/drive-more-traffic-to-your-website-using-an-easy-and-free-tell-a-friend-script/ http://wiseguymarketing.com/guerrilla-marketing/drive-more-traffic-to-your-website-using-an-easy-and-free-tell-a-friend-script/#comments Sat, 16 Jan 2010 03:56:26 +0000 admin http://wiseguymarketing.com/?p=271

The biggest issue facing any business today is how to drive more traffic to the company website. But not just more traffic, but more qualified traffic. Qualified meaning that they are more likely to buy once they get there. There are tons of books and articles out there that provide multiple strategies some – harder to implement then others.

This article is going to focus on one of the easiest to implement and one that’s free! I will be showing you how to make use of a tell-a-friend script to make your website become more viral. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

A tell a friend script is a simple programming script that you can literally “cut and paste” into your website. Tell a friend scripts can be placed anywhere on your site. I place it in my navigation bar so that it appears on every page. You just want to be sure that it is easy to see so that a person can easily click on it to send the information they find interesting to any of his friends or his family members.

To see an real life example of 2 types of tell-a friend scripts go to www.StreetSmartSalesAndMarketing.com. Check out the side and bottom navigation bars and click on the Tell a Friend/Share This button.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

To get you started you can check out SocialTwist.com or ShareThis.com. The cool thing about these 2 services is they also let the website visitor share your website though social bookmarking websites like Digg, Delicious and Stumbleupon just to name a few.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

To learn more secrets on how to drive more traffic, convert more visitors to paying customers and get found faster by the search engines pick up a free copy of “7 Steps to Website Success” Just go to www.WebsiteMakeoverASAP.com

If you’re not optimizing your Net pages for the search engines, you’re not only missing out on a lot of traffic, however possibilities are that it’s costing you money, especially if you rely solely on Pay Per Click advertising to urge traffic to your site.

Search engine optimization (SEO) is straightforward, and if you are doing it yourself, it’s free: it just takes a little time, and a strategy.

If you follow the process outlined in this text, within a few weeks you’ll be getting a flow of free traffic to your Internet pages. What’s more, the people who arrive on your website’s pages can be targeted guests, primed to buy from you, because you’ve got just what they’re trying for.

While the usual SEO method is well known, the process made public in this text is totally different, as a result of it focuses on making landing pages — destination pages — as entry points to your Web site.

Let’s observe the process.

Step one: Discover who’s wanting for you

Begin by pondering your customers. Who’s wanting for you, and what terms would they sort into a look engine query box to seek out you? The terms that they’d type into the search engines are your website’s pages keywords and key phrases. Create a list of those keywords. If your website has been on-line for a few months, scan your referrer logs to determine what keywords your visitors used. As a result of the search engines are basically simply indexing software, your keywords are the keys to the SEO kingdom.

You’ll use your lists of keywords and phrases as you optimize all your Web pages.

Use the keywords in: your page titles, your page descriptions, your meta tags, and in fact within the content on the pages themselves. You must conjointly use your keywords in internal links across your Internet site. It’s wise to get different web site owners to link to you using the keywords for which you would like placed too. This tells the search engines specifically what your pages are regarding, and when the pages ought to be came within the query results.

Optimize each page on your site with keywords which are specific to your site, furthermore to every individual page. Aim to create around three hundred to 800 words on every page. Though you won’t manage tons of content for each page — some pages don’t want it — the more text you can get onto your pages that includes your keywords the better.

Yes, this takes time, particularly if you have a massive site. But, it’s time that will repay you again and again within the months and years to come back, in FREE Web traffic.

In your optimization method, your individual pages are all-vital: especially your site’s landing pages.

Step a pair of: Create landing pages that sell

The strategy to optimize your Web web site to induce traffic and to create sales is to optimize every page, furthermore to form specific “landing pages” for your site. This can be as a result of your pages get to the high of the search engine results pages, known as the SERPs, your sites don’t. (The SERPs are the search engine pages which are returned when folks enter search queries into the search engines’ question fields.)

Step three: Realize that landing page content is that the emperor

You’ll typically hear that “content is king”. However, this needs to be amended to “content is king, however landing page content is that the emperor”.

Landing pages are generally referred to as “Net sales pages”. Usually they’re developed as the landing purpose, so to talk, for PPC advertising. These pages sometimes have a lot of content, that makes them magnetic to the search engines.

Suppose of your landing pages as entry points, or destination pages, for your site. You want your landing pages to face out — they’re the foremost vital pages on your site.

As a result of they’re so vital, you’ll wish to form several landing pages for your web site: these will be special pages that you simply produce specifically for keywords for that you would like to be discovered within the search engines. Consider making a landing (sales) page with unique, data-rich content for every product and repair that you just sell.

Over time, your special landing pages will draw an ever-increasing flow of targeted traffic to your site. So in 3 steps, you’ve created powerful search engine optimization for your site.

To learn how to increase your website traffic, visit: multilingual seo. You can use our multilingual seo to increase website’s rank on search engines and boost your business as well. Why SEO is crucial? And what can SEO do for your business? Find the answers at multilingual seo.