Click Here to Learn More About GWave Domination
http://www.The WaveManual.com

Google Wave – “Gwave” as we are calling it will undoubtly become the hottest social media platform when it is offically released. And for the next year it will be so hot that the early adopters that know how to use it for marketing purposes will be able to convert friends, fans and followers into close personal contacts and eventually customers.

Google, the search engine giant, has created the largest social networking platform imaginable! It’s so big that even though it is still in Beta, other social networking sites are scrambling to create alliances with anyone they can just to try and keep up.

So what is Google cookin’ up that is creating such hype and anticipation among Internet marketing experts?

Google has created a social networking platform where it is going to connect all 50 of their sites and services ie: Gmail, Google Reader, YouTube, Google Docs, Google Calendar, Google Maps, Google Friend Connect, etc. and make them all one big social network with your “friends list” portable to take with you to any Google property.

Tune in as I interview Chris Lang – aka “The GWave Guru”. Chris has been Beta testing Google Wave now for the last few months and is ready to take us behind the scenes and show us how to use this amazing new tool.

If you want to see the future platform of social media marketing, this webinar is a MUST!

When: Tuesday December 1st 5 PM PST/ 8 PM EST
Where: Your Computer
Price: FREE

Go Here to Sign Up: http://www.streetsmartsalesandmarketing.com/WebinarSignUp.htm

I just received a “Tweet” today on a new software program that anyone can use to turn articles into videos that you can then upload to several Web 2.0 video sharing sites.

This Never-Before-Seen Technology Will Bring Your Article Marketing To The Next Level!

It’s called The Article Video Robot and it will convert your articles to LIVE and TALKING videos in minutes.

Go check it out here:  http://budurl.com/Articles2Video

All you have to do is Copy & Paste Your Article Into This Software And it just
Converts Your Article Into A Hot Marketable Video Instantly!

You don’t even have to leave your desk or touch a camera!

Here is a Direct Link To Software: No registration, No Credit Card, Fully Browser Based – No Download Or Installation either. Just try it out once…!

http://budurl.com/Articles2Video

Using this Live demo you should be able to convert any article to a video with full voice-over, animation, all the graphics and submission to 17+ video sharing sites like youtube, veoh, metacafe.. It’s worth your time!

I hope you find this software useful in your lead generation and SEO efforts.

To your continued success,

Dave

Take a look at these amazing facts about YouTube…

• If YouTube were a country it would the #3 populated in the world
• YouTube is the second largest search engine on the planet
• YouTube gets 1 billion views a day
• 20 hours of video are uploaded to YouTube every minute

For a marketer, these statistics are hard to ignore.  What’s even more interesting is that although YouTube is certainly the largest online video website, it’s actually only one of dozens of popular sites including MetaCafe, Viddler, Vimeo and more.  Add to that social networking sites like Facebook and MySpace that also let you upload videos and you can see that video is more popular than ever.

Savvy marketers have picked up on this trend and are using video marketing to drive enormous amounts of traffic to their websites.  And more website traffic ultimately means more sales both online and offline. 

Why is video marketing so powerful?  According to some studies, people remember only 10% of what they read and 50% of what they hear and see.  Additional research shows people are 3-4 times more likely to respond to video than the written word.

As if that information weren’t enough, according to a users view study done by Kelsey Group, after viewing an online video: 55% of consumers visited the web site, 30% went to the store and 24% made a purchase.  Can your other marketing efforts boast those type of results?  Most can’t and don’t!

And here’s the icing on the cake…I’ve seen video listings show up on the first page of Google in as little as an hour.  That is truley amazing!

What can you use video for?
• Testimonials – Cick here for some great examples of effective video testimonials
• An introduction to your website or company – Click Here for good example of a video introducing a website
• To explain difficult subjects in a way that viewers can see for themselves
• The ability to better demonstrate complex problems and solutions
• To answer frequently asked questions in a more personalized manner

The best part is that if you want a way to dominate page one on search engines like Google, then video is one the best, fastest and most effective way to do so.  And guess what?  You can upload videos to most of these video websites for FREE!

But hold on you say, if it were that easy, why isn’t everyone doing it?  There are main 7 reasons:

1. Most business owners don’t know how powerful video can be.  Now that I’ve shared some of the facts with you, consider yourself informed.

2. Many marketers familiar with other types of marketing are unfamiliar with how to make an effective video – one that is compelling enough to get and keep a prospect’s attention.  An easy place to start is simply answering some of the most frequently asked questions your customers ask

3. No call to action – One of the most important things that gets left off most videos is the call to action.  What do you actually want your viewer to do.  Be sure to include words like call, click or visit.

4.  Not optimizing your video so it gets noticed by the search engines – this is where it becomes as much art as it is science.  This is where you want to engage the advice of an expert.  Extensive keyword research, competitive analysis and various other methods are key.  If you want to really dominate page one this is a critical step.

Each page on Google has room for about 10 search results.  I have been able to capture as many as 6 out of 10 spots on page 1 for my keywords time and time again.  It just stands to reason that I now have a 60% chance of being clicked on than if I only had 1 listing.  Now that’s page one domination!

5. Not having a video marketing strategy – You need to decide what you are trying accomplish before you start.  Are you trying to drive traffic, sell something, brand a product or service.  If you start with end result you want and work backwards, you’ll improve your results dramatically.

6. Sending video viewers to the wrong place -  You can do everything right to this point and then sabotage your efforts by sending viewers to the wrong place.  You must strategically prepare your website before sending traffic there.  In simple terms, if you are selling apples, don’t send them to the fruit stand page, send then directly to the “apples for sale page”.  In other words, don’t send viewers to your home page and make them search.

7. Not utilizing or including social media marketing websites in their your video marketing distribution.  Facebook, Twitter, LinkedIn, MySpace and other Web 2.0 websites are great places to show off your videos.  These sites are not just for teenagers.  Your customers are already there so you need to be there too.

Now that you understand the power of video marketing, it’s time to get started dominating page one.

 Click Here to learn more about how to dominate page one  in the search engines using video and other local business marketing strategies

To Your Continued Success,

Dave

Guerrilla Marketing Tactics Guaranteed to Generate More Qualified Leads Faster, Easier & Cheaper!

Learn how to attract more leads, convert more prospects, generate more referrals, decrease your marketing costs, spend less and get better results in all your ads.

In This Intensive 1-Day Marketing Workshop David Carleton and Bill McRea Will Show You Exactly How To:

- How to Build a Strong Marketing Plan

- Promotional Strategies on Steroids – How to Drive Massive Amounts of Traffic to Your Business

- Killer Advertising Strategies That Get Results!

- Drive More Traffic, Get More Leads, Generate More Referrals and Increase Sales Using the Awesome Power of Social Media and Video Marketing

- How to Automate Your Social Media Marketing Efforts

- Simple Strategies Designed to Get Your Website Ready to Capture More Leads and Increase Sales

- How to Generate Massive Amounts of Traffic to Your Website

If you’re really serious about growing your business then you must attend this workshop.

http://www.SanDiegoLeadGenerationWorkshop.com

The Workshop will be held at:

San Diego North Chamber of Commerce
11650 Iberia Place #220
San Diego, CA 92128

To Register, Read Testimonials or See a Detailed Agenda Visit:
http://www.SanDiegoLeadGenerationWorkshop.com
Seating is limited so please register today

A great way to turn prospects into friends, fans and followers is to offer them a simple way to connect with you on Linkedin.  This video will show you how you can add a Linkedin button “widget” to your website in a matter on minutes.

If you have been at home and wished you could remember a great website that you bookmarked while you are at work, social bookmarking is a tool you can’t do without. Once you start using a social bookmarking service, you will find the convenience something you can’t live without. Social bookmarking is more than just a convenient tool for mobility purposes, it can also help increase traffic to your website and elevate brand awareness.

Some Terms You Should Know
So it doesn’t sound like I’m speaking another language, here, there are a few terms you should know to understand the rest of this post.

Tagging-Tagging something in a social bookmarking tool is the act of assigning keywords to a piece of content.

Keywords-The most prominent or influential words in a particular piece of content. Keywords can also be tags, but in social bookmarking, the reader assigns the tags, so the tags may be different than what the producer of the site would have selected.

Bookmark-Similar to marking a spot in a book, online bookmarking allows readers to bookmark websites online so that they can return to the site and view it later.

Before There Was Social Bookmarking
The most “primitive” form of social bookmarking is to just send an email to someone with a link to something you want that person to see. Unless you have friends or networks on an online social bookmarking site, this is still one of the easiest and quickest ways to share a link to a website with one or a couple of people. 

To share a website with the Internet browsing public, or if you are just really popular and have a lot of friends, a social bookmarking site is now the way to go. From a business standpoint, it is good to submit your content to social bookmarking sites to refer traffic. Additionally, it is easier for others to share your content if it is already submitted.

But social bookmarking is much more than just saving a favorite website on a public site.

Benefits of Social Bookmarking for Businesses
Social bookmarking is considered to be one of the social media marketing tools, along with social networking, search engine marketing, forums and blogging. Social bookmarking sites like Digg.com, Delicious.com and Technorati.com allow users to bookmark online content in online services so that the bookmarks can be accessed from any computer with Internet access.

This makes is much easier to find and access websites with content you can use from anywhere. When you begin using social bookmarking sites, you are no longer shackled to your computer-but are free to move about the cabin freely.

Increase Brand Awareness, Inbound Traffic
You can increase inbound links through social bookmarking. Additionally, if your content ends up at the top of its category on one of the bookmarking sites, you can gather hundreds and sometimes thousands of additional visitors. Who doesn’t love a bit of extra traffic? Submitting your content consistently to social bookmarking sites, and having others view it through search and tag categories on the site will build your brand awareness, if slowly.

Most Frequented Social Bookmarking Sites
It can be a little overwhelming to navigate the maze of Internet marketing, bookmarking, social networking and social media marketing websites. There are a few social bookmarking sites that see more traffic and have the potential for more referrals than others. These are the sites you want to spend your time on, for the best results. (These stats are updated as of January 14, 2009 by ebizmba.com, according to the following, as stated on their website: combination of Inbound Links, Google Page Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast.)

Digg.com: This site has almost 10.5 million visitors per month. Its overall page rank is 8. If your site rises to the top of one of the Digg categories, you are almost certain to see a lot more inbound traffic. Site owners can submit their content to dig, and then get a button to put with the content to encourage others to also “digg it!”

Yahoo Buzz!: Has 2.5 million monthly visitors. Does not have as many inbound links as Digg. Is rising in terms of popularity.

Technorati.com: With over 75 million inbound links, Technorati sees a lot of traffic and is high ranking in search engines. A link on Technorati is helpful to any website’s traffic flow. Links to your site from high-traffic sites almost always result in a higher search ranking for your site.

Delicious.com: 175 million inbound links to Delicious.com makes this site one of the most populated social bookmarking sites. Delicious can function almost like a search engine itself. Delicious and Digg are the two most convenient social bookmarking sites for folks on the go, because you can log into your account from any computer to access your bookmarks, in an organized matter.
 
Use Social Bookmarking for Research
One of the best ways to use social bookmarking sites to improve ranking of your site is to see what others are finding “Delicious” or “Digging” and learn from those posts. Whether it is the format, the subject matter or other benefits offered by the popular posts, you can always find something to emulate to improve your own site’s rankings. Why re-invent the wheel? Obviously, I am not advocating for copying anyone’s content. That is not only unethical, it is illegal. However, you can always learn from people who are doing well in their fields.

Getting Started and Making Full Use of Social Bookmarking Sites
It is easy to get started with social bookmarking. Simply go to one of the sites above, create an account and begin bookmarking! You can set up a profile to allow you to find others with similar interests. From there, be sure to categorize your bookmarks.

Categories will make it easier to find the information you have saved. When you submit a piece of content, you will tag it according to your own experience and preferences. It is always interesting to see how different people view the same piece of content. Your tags will help others find the content that you submit to the sites.

One thing that you want to avoid with social bookmarking is developing a pool of the same people to bookmark your content every time. Other users will notice this, and it will affect your credibility. In social media marketing, credibility is everything. Without it, you are just another bit of noise.

Want to see how easy it is to bookmark a site?  Simply click on the bookmark/Share icon below to get started.

To Your Social Media Success!

Dave

Ever hear of BlogTalkRadio?  BTR is one of THE most effective, yet undertilized Social Media Websites today.  Those that are using it are seeing huge benefits in driving traffic, generating leads and getting fast placement on Google.

In this jam-packed webinar, you’ll learn everything you need to know to start using this tool including how to:

- register as a host
- complete the profile and show options
- schedule a show
- use the blog feature
- work the switchboard
- place a widget on a website, blog or social media site
- add video to the show page in two locations
- record remote interviews
- upload a mp3 or wav file to play during a live show
- edit show information and blog posts

So if you are looking for any easy way to gain more visibility for you and your business and gain a competitive edge in the market, I really encourage you to tune in to this FREE Webinar.

When: Thursday October 1st 6 PM PST/ 3 PM EST
Where: Your Computer
Price: FREE

Click Here to Register:  http://budurl.com/WebinarSignUp

To Your Continued Success,

David Carleton

There are many strategies out there today on how to use social media marketing.  From driving more traffic to your website to engaging with friends, fans and followers.  Whatever your social media objectives are and whichever strategies you decide use, there are definitely some key aspects that can “make or break” your social media efforts. 

I call them the “ATES” of Successful Social Media Marketing and I have listed the best and worst of them below: 

The 4 Best ATES – Do These 

LocATE – The first thing any person or business needs to do when deciding on a social media strategy is decide who you are trying to communicate with.  Will it be more social or business oriented, male or female, young or old, etc.  From a purely business standpoint, deciding on your “target market” will point in the right direction on which social media sites to spend your time on. 

Once you decide that, you need to then try to find the right people, conversations and groups to engage.  For example, LinkedIn, Facebook and Twitter all have internal search functions that can help you locate people with specific backgrounds, interests and even geographic locations. Once you find a person or group of interest, simply follow, connect or befriend them. 

ParticipATE – Making friends online is not much different than making them in person.  The more you put into any type of relationship, the more you’ll get out of it.  Translation…make sure you spend the time to nurture your “friendships.”  How?  Join in the conversation – give advice, feedback, useful information, answer and ask questions, re-tweet, give thumbs up, bookmark pages, leave comments on posts, etc.  These are not hard to do and don’t take a lot of time, but can really help you gain respect within your “community.” 

AllocATE – This really goes hand in hand with participation.  You need to allocate enough time to your social media effort in order for it to give you whatever results you are looking for.  Social media is a courtship not a “one-night stand.”  I know many people are concerned that it can take up too much time, but that can only happens if you let it. 

There are ways to systemize and automate the process but not the message.  There are ready available tools and applications that can help you and many of them are free.  These include such things as TweetLater, TweetDeck, Ping.fm, Friendfeed and many more.  You might also want to consider using Virtual Assitants (VAs) to manage some of your social media tasks.  Just remember, there is only one you and you should never outsource your own “voice.”  

IntegrATE – If you are going to use social media as part of your marketing, you need to be sure to integrate it into your overall marketing plan.  Social media should be in addition to, not instead of other forms of marketing.  Fast and easy ways to get started?  Place social site widgets on your blogs, websites and e-mail signatures.  Use Twitter as a way of answering consumer questions or Facebook as a way of announcing live events or webinars.  Uploading short videos to YouTube or staring a Blog are both things that you can do for free but can drive a ton of traffic to your business. 

The 4 Worst ATES – Don’t Do These 

DominATE  Social networking is not about being the life of the party and dominating the conversation.  Posting 50 tweets in 5 minutes to take up all the space on the screen to get noticed will certainly do so, but you’ll also loose followers.  Good friends listen to others and don’t dominate the conversation.  

AlienATE – Goes hand in hand with dominating the conversation.  In this case I am talking about social networkers that are only there to sell, sell, sell.  All their messages are “buy this me and you’ll get rich” oriented.  If every conversation you participate in is about you and what you have to sell, make no mistake, you will alienate your friends and lose followers.  Can you make posts and comments about your products and services?  Of course, just don’t make them the only thing you ever post and post them infrequently. 

ProcrastinATE - If you don’t have a social media marketing strategy, what are you waiting for.  Social media is NOT a fad and many of your competitors are already engaging with your customers and prospects.  You don’t have to be an expert to at least get started.  Sign up for a Twitter and Facebook account and observe what others are doing.  Get educated on the basics and progress from there.  You can get my free e-book “7 Steps to Social Media Success” to get you started. 

ComplicATE:  Some people get so overwhelmed with social media that they do nothing.  You talk to one person and they love Ning, Plaxo and StumbleUpon.  You talk to others and they swear by FastPitch, MySpace, Facebook and LinkedIn.  Which are the best for you?  The ones where your potential clients, friends or fans with mutual interests hang out.  Go where your clients, customers and prospects are. 

It’s not about quantity so much as it is quality.  It’s better to really engage in a few strategic sites and do it well, than have dozens of sites and never engage in any. 

For more information on how you can integrate social media into your current marketing efforts go to http://www.streetsmartsalesandmarketing.com/SocialMedia.htm 

To Your Social Media Success,

Dave