Consulting Services
Part Time Costs – Full Time Results!
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Do you have a plan to grow your business today, next week, next month, next year? Or do you just keep running the same old ads and using the same tired strategies?
Have you cut back on your marketing to save money and now find that it has actually hurt the bottom line rather than help?
Can your business afford to have another down year in sales due to a lack of qualified leads being generated by your marketing efforts?
If these scenarios sound like you and your company, maybe I can help.
I show companies how to spend les and get more form their marketing and advertising using guerrilla strategies in lead generation, referral marketing and social media.
Here Are Just Some of the Ways I Can Help You Increase Your Sales and Profits…
Local Business Marketing Specialist
The challenges facing local businesses these days are too numerous to mention – just pick up a newspaper or watch the evening news – it’s not pretty!
I specialize in guerrilla marketing strategies designed specifically to get your local business the best results in the shortest amount of time and at the least cost.
We handle everything from website creation, to marketing plan development, lead generation, and follow up marketing.
Have a website but no traffic? We can design and manage either a Pay Per Click program like Google Adwords or create internet marketing and search engine optimization programs to get you and keep you on page one. PAGE 1 = MORE CLICKS = MORE SALES!
Each program is customized to fit your company’s specific needs.
These services include but are not limited to:
- Lead Generation
- Internet Marketing
- Local Search Sites
- Customer Review Sites
- Marketing Plan Creation
- Website Design or Makeovers
- Video Marketing
- Search Engine Optimization (SEO)
- Pay Per Click Advertising Like Google Adwords
- Social Media Marketing
- Follow-Up Marketing
- Article Marketng
- Referral Marketing
- and much, much more
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Lead Generation Plans and Strategies
There are hundreds, perhaps thousands of prospects in your trading area that have thought about doing business with you at one time or another. The secret is to develop a way to find them and convince them to buy from you…today. After meeting with you and/or your team, I will create a comprehensive lead generation plan that includes completely new strategies and/or enhancements to your programs. My lead generation plan comes with specific guarantees tailored to your business!
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After careful analysis of your company’s goals, objectives and target market, I work with you to develop a unique social media marketing plan. Whether you are looking to increase brand awareness, drive traffic to your website or offline business or find new channels of distribution, I can help.
The idea is to build upon the strengths and marketing efforts you already have in place and make them stronger using the unique power of social media. I use a unique social media development process to determine which social media sites to concentrate, what you can expect and ways to determine if your efforts are actually working. My Social Media Marketing strategies come with specific guarantees tailored to your business!
Click Here to Learn More About How I Can Create and Manage Your Social Media Marketing Plan
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Internet Marketing and Website Strategies
Are you spending huge amounts of time and money driving traffic to your website only to see a tiny percentage of visitors turn into paying customers? Do you have any idea if your website is actually increasing your sales or just costing you money? Are you up to date on all the latest Internet marketing tools that can help you grow your sales and profits? I bring you up to speed on the latest and most effective on-line tactics to make the most of your website and internet marketing strategies. My Internet and website strategies come with specific guarantees tailored to your business!
Click Here to Learn More About How I Can Do a Complete Website Makeover Analysis for Your Company
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Did you know that YouTube is considered to be the 2nd largest search just behind Google? That means that if you are not taking advantage of video marketing, then you are missing out one the most effective lead generation tools imaginable.
We specialize in creating highly optimized videos designed to drive traffic to your business, improve your search engine rankings and increase your sales. Then we distribute it to over 50 of the most popular video, podcasting, social book marking and other Web 2.0 sites.
We gotten some clients on the first page of Google in under an hour! If you do nothing else new this year, you have GOT TO do video marketing.
Click Here to Learn More About Our Video Marketing Services.
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Advertising and Media Strategy
The problem with most advertising is that you are casting a very wide net in the hopes of catching something…anything! You’re hoping to get warm bodies into your store or office.
Not only that, but typical business ads just advertise the name and address of the store/office, list a few products, show a few pictures and prices and maybe offer some special financing terms. By spending your marketing dollars on these types of ads all you’re doing is picking the “low hanging fruit”…the people that are already in the market to buy.
I teach you how to increase your qualified leads and advertising ROI regardless of the advertising media you use. My Advertising and Media strategies come with specific guarantees tailored to your business!
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Strategic Planning And Meeting Facilitator
I meet with top management ahead of time to establish what you want to accomplish.
From there I help you create clear and concise objectives for the strategic planning meeting. Relevant topics normally include such things as SWOT analysis, defining or refining company and brand image, competitive analysis, channels of distribution, department goals, timelines and accountability just to name a few.
Then I create an agenda that touches all important aspects of current problems and future opportunities. My role then is to facilitate the actual strategic planning session and keep the discussions relevant and the team focused and on task.
I then write up a summary of the meeting and can provide specific strategies, assign timelines and champions and other duties as assigned.
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For any company, it is important to have an effective message recurring throughout its marketing campaign. Defining what that message is can be a challenge without the buy-in of the entire company. David conducted two very intense strategy sessions for a client of mine with the company’s president and the sales team all in the same room. I was able to refine the client’s marketing plan based on the information that came out of these sessions: we established exactly who our target market was, what we wanted to say to them and how best to reach them. Karina Ward – KW Marketing Consultants |
Introducing New Products
Introducing a great product with ineffective marketing collateral, and a poorly executed advertising and Public Relations (PR) plan can spell death, even for great products.
As the old saying goes…You never get a second chance to make a first impression. I have helped large and small companies introduce hundreds of new products both in the USA and throughout Europe and I can help you too.
From packaging to brochures and copywriting to advertising concepts and design, I have the experience and track record to make your new product introduction a success.
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During the initial stages of introducing some new products and services, David’s insights into the wants and needs of our customers was key to the new product launch. We needed to create a Unique Selling Proposition in a market already crowded with brand names that had been there for 10 years. David helped us through the strategic planning process that generated a ton of ideas and created more team “buy-in.” As a result, we have increased our customer base significantly and continue to gain market share every month. Thanks again for your help and support. Dave Wood, Publisher, BigFish Publications |
Selecting and Developing Niche Markets and Channels of Distribution
Whether it’s time to expand to new markets or new countries or both, you want to take advantage of every opportunity possible to ensure your success.
Whether you sell commercial, industrial, or consumer products and services I can help you find and develop the right channels and markets for your company.
Brand/Company Image
Is your brand image important? More than you know. Your brand image is the way your customers, neighbors and suppliers see your dealership and its products. You brand image is a part of everything you do including ads, store layout and design, the way you deal with your customers and employees and everything else that the outside world sees about your company. I help you clearly define what your brand image is now and then help you change it, promote it or enhance it.
Ongoing Communication – Follow Up Marketing
In most businesses, the real money is never in the first sale. It’s always in the follow up sales (i.e.: printers & ink, Cell Phones & monthly subscriptions). One of the most powerful ways to nurture your clients is to reach out to them on a consistent and meaningful basis. But many business owners all but stop their marketing efforts after they sell their first product.
Once a prospect becomes a client/customer , you need to continue to build the relationship. I can show you how you can make your customers and clients happier and you more money. Continuing to build your relationships with your customers will garner you both testimonials more referrals than you can handle.
Improving the Customer Experience
You know what most business owners do after the sale? NOTHING! That creates a huge opportunity for those businesses that want to stand out from the crowd and grow their business at the same time. I show you how to turn what used to be a “one shot deal” into an ongoing profitable customer for life.
Referral Marketing
When asked where most of their business comes from, 9 out of 10 businesses invariably say “referrals.” When asked what type of system they have in place to generate these referrals, the most common answer is “everyone knows us anyway” or “I give a $100 credit towards their next purchase”.
Unfortunately, neither one of these answers indicate any type of systemized approach to maximizing the potential in this all too important aspect of growing your business or leveraging your current customer/client base.
Word-of-mouth is not a system a cannot be controlled. I show you how to implement a variety of systematic referral programs that continually generate a flood of referrals into your business. My Referral Marketing strategies come with specific guarantees tailored to your business!
How to Increase Sales Through Effective Store Layout & Design
If you own a retail store, then you know how important store layout and design can be. Once you implement specific advertising, internet and lead generation strategies, you are going to be driving a lot more traffic to your store. Now I want to be sure that you make the buying experience great for the customer and as profitable for you as possible.
How? I teach you effective store layout and design guaranteed to improve the buyer’s experience and increase your sales and profits.
Click Here To Get Information on A Free Introductory Consultation
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