David Carleton’s Recession Survival Checklist – 3 Strategies You Must Do Now!
I was speaking to a local business owner last week who was obviously struggling. Leads generated from the usual sources are off, response to his advertising is almost non-existent and store traffic is down 75%. “Joe” asked me to put together a proposal for turning his business around quickly.
In a few days, I came back with several easy and inexpensive ways that he could double “hits” to his website and generate 20% more leads – guaranteed.
Joe’s response was – “Wow this stuff is great, but I think I am going to hold off for now until things pick up a little.” When I asked why, he said that it was just too much money to spend right now. When I asked what he was going to do, he said “I guess I’ll keep doing what I’m already doing and hope for the best” said Joe.
Joe’s odds of survival? Dismal at best. Why? Not because he didn’t hire me, but because he doesn’t have a specific course of action in place that will see him through these trying times. The sad truth is that many small business owners continue to do what they’ve always done regardless of the mediocre results they continue to get. Why? It’s easy and they just don’t know what else to do.
Listed below are three low-cost/high ROI strategies for that you can implement quickly and can have an almost immediate effect on your bottom line.
1 – Turn Your “Online Brochure” Website Into a Lead Generation Website
Visit the website of any successful Internet marketer and you’ll quickly be exposed to an offer to either sign up for their newsletter or download a free electronic special report. To get this free information however you are asked to give your e-mail address.
Prospects visit your website for one main reason – to get information they can use to make their buying decision. Providing free and helpful information in exchange for a prospect’s contact information will help generate qualified leads for you to follow up with. Click here to learn how to get a fast Website Makeover
2 – Make Your Website Easy to Find Using Search Engine Optimization
These days, having a website is not enough. Your website has to be properly “optimized” so that it can be easily found by Google, Yahoo and MSN. This includes having the proper keywords, titles and descriptions as well as both efficient internal navigation and a lot of incoming external links. Do this correctly and you could be rewarded by being on page one of the search engines.
3 – Drive Traffic Using Internet Marketing
Are you taking advantage of social media, article writing, PR, blogging, e-mail marketing and other forms of inexpensive yet highly effective internet marketing strategies? I have seen firsthand how effective these free or almost free tactics are at uncovering new customers.
The Bottom Line? – When times are good, almost any type of marketing and advertising works. But in recessionary times like we are in now, you have to venture out of your comfort zone and try new things. If your current marketing is not producing the results you need or want, challenge yourself and your staff to create new ways of finding more business.
Looking for new ways to drive qualified traffic to your business? Check out our Local Business Marketing services
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