Social Media Services

Social Media Marketing Private Consulting, Training and Management Services

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Social media marketing is part art and part science and needs to focus on encouraging conversation with current and prospective customers. Listening and contributing to the community is key and should follow acceptable “social etiquette” established for each site.

Social media marketing and traditional forms of marketing require different skill sets and strategies. Don’t assume that just because your agency can write great copy, and are whiz-kids when it comes to search engine optimization or creating websites that they can handle your social media marketing efforts.

To accommodate the needs of all my clients, I have outlined several different levels of training and ongoing services. These services include:

One-on-one social media training and consulting.  This can be accomplished either in-person or through an online Go-To-Meeting

Developing a social media strategy that’s just right for your or your business

Getting you set up on a few of the major social media sites and letting you handle the rest

“Set it and forget it” approach, where we become your social media marketing department.

Consultations and communication can be done via phone, remote webinars, e-mail and on-site. In simple terms we can accommodate almost any social media marketing need you have.

If we manage your social media marketing efforts, the time commitments from the client side is mostly to be sure that we are aware of things going in your company so that we can use it to help promote your products and services, build brand awareness, education prospects and show value to the friends, fans, followers and connections on all your social media sites. This is a very important part of the process.

Please note that we do not suggest we “become you” in the personal sense and highly recommend that our clients participate and contribute these types of posts on their own.

Our Approach

After careful analysis of your company’s goals, objectives and target market, I work with you to develop a unique social media marketing plan. Whether you are looking to increase brand awareness, drive traffic to your website or offline business or find new channels of distribution, I can help.

The idea is to build upon the strengths and marketing efforts you already have in place and make them stronger using the unique power of social media. I use a unique social media development process to determine which social media sites to concentrate, what you can expect and ways to determine if your efforts are actually working.

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90 Days to Success Lead Generation and Social Media Marketing Plan Creation

I will create and present to your team a complete lead generation plan. If you follow the guidelines set up in the program, we guarantee that within 90 days you will increase leads generated by the company by 20% as measured by the total number of prospects that opt-in on the website, additional e-mails received from current clients/customers and referrals generated. Benchmarks will be established upfront.  The typical plan ranges between 80 – 120 pages long.

Specific objectives include:

  • Increased sales by selling more/new products to existing customers

  • Increased sales by acquiring new customers/clients

  • Higher brand awareness and exposure in your geographic/niche markets

  • Higher quantity and better quality of leads generated via the company website, and your other marketing and advertising efforts

  • The ability to shorten the sales cycle – obtain more sales quicker

  • Utilize current marketing budget and resources while obtaining improved ROI

  • Improved follow-up and referral marketing strategies for the sales and marketing team to attract more leads and close more sales

The final plan will focus on ways to increase leads and close more sales and will include

  • New lead generation methods plus specific ways to improve current methods

  • How to better utilize the Internet to generate leads

  • Referral marketing tactics – specific strategies to increase your referrals

  • Advertising ideas/suggestions that fit your unique selling proposition

Social media marketing strategies to include:

  • How to generate qualified leads using Facebook, LinkedIn and Twitter

  • How to generate traffic to the company website using YouTube videos

  • An online reputation and brand management monitoring system

  • Suggestions for different forms of linkbait to attract friends, fans and followers

  • An internet/social media event announcement program

Interested in the Lead Generation Plan? Have more questions?

Feel free to e-mail me at David@StreetSmartSalesAndMarketing.com

or call David Carleton at 858-442-3131

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 Private Training and Consultations

For clients looking to get up to speed very quickly and have their questions answered in “real time”, I offer private one-on-one consultations. These can range from daily to weekly meetings and is based on your specific needs and timing.

For more information and pricing on the Private Consultations and Training, please fill in your name, phone number and e-mail address below or call 858-442-3131 to speak directly to David Carleton. 

 

 Bronze Package – One Time Set-Up Fee

Summary: For clients looking to have everything set up and ready for them to handle ongoing social media management themselves for four top primary social media websites

Social Sites Included: LinkedIn, Twitter, YouTube and Facebook

Customized personal profile setup:

  • Each personal profile is to be optimized with specific keywords designed to give each client the greatest exposure and likelihood to be found
  • Research, find and join 2 targeted LinkedIn and Facebook groups where client is likely to find prospects interested in their products and services
  • 1-hour do-it-yourself training on how to use LinkedIn, Facebook, Twitter and YouTube to stay connected with friends, fans and followers.

For more information and pricing on the Bronze Package, please fill in your name, phone number and e-mail address.  David Carleton will personally contact you within 48 hours. 

 

  Silver Package - One Time Set Up Fee and a fixed monthly maintenance fee

Summary: For clients looking to have everything set up and managed for them for them on 4 primary and 5 secondary social media sites

Social Sites Included:

  1. Primary: Customized and optimized profiles set up on LinkedIn, Twitter, YouTube and Facebook (personal or business page)

  2. Secondary: Basic profiles set up on FriendFeed, MySpace, Ryze, StumbleUpon, and Flickr.

Enhanced Services

LinkedIn

  • Submit 2 weekly strategic posts as provided and directed by client

  • Form and promote one relevant group designed to attract additional connections

  • Review connection requests for profile and groups – approve and send personal a thank you as directed by the client

  • Research, find and join 5 targeted groups where client is likely to find prospects interested in their products and services

  • Ask one question per week and select best answer (client input required)

  • Answer one question per week as directed by the client (client input required)

  • Post one news article per week in appropriate groups as provided and directed by client

  • Write and post one event monthly as provided and directed by client

  • Solicit 3 colleague recommendations (client input required)

  • Add RSS feed from client blog

One Facebook Page OR Profile

  • Submit 2 weekly strategic posts as provided and directed by client

  • Form and promote one relevant group designed to attract additional friends

  • Review friend requests for profile and groups – approve and send personal a thank you as directed by the client

  • Research, find and join 5 targeted groups where client is likely to find prospects interested in their products and services

  • Write and post one event monthly when appropriate as provided and directed by client

  • Upload and tag 5 pictures and/or videos as provided and directed by client

  • Create and post 2 products per month in marketplace as provided by client

  • Add RSS feed from client blog

Twitter

  • Post interesting, relevant or informative Tweets 2 times per day (M-F)

  • Respond to and or re-tweet interesting tweets 2 times per day (M-F)

  • Create customized background so company information is seen on profile page

YouTube

  • Upload up to 2 videos per month as provided by client including relevant keywords

  • Send out video notifications to friends, fans and followers on all primary and secondary social sites

 

 

Gold Package – One Time Set Up Fee and a fixed monthly maintenance fee

Summary: For clients looking to have everything set up and managed for them for them on 12 primary and 30 secondary social media sites*

Social Sites Included:

  1. Primary: Customized and optimized Profiles created on Facebook, LinkedIn, Twitter and YouTube

  2. Secondary: Basic profiles set up on FriendFeed, MySpace, Ryze, StumbleUpon, Flickr, Squidoo, HubPages and FastPitch

*Set up 30 additional secondary social sites. These sites have minimal profile information and are set up with the specific intent of building backlinks to your company website or blog thereby providing improved external search engine optimization (SEO).
 

Enhanced Services

LinkedIn

  • Submit 2 weekly strategic posts as provided and directed by client

  • Research, find and join 10 groups where client is likely to find prospects interested in their products and services

  • Form and promote one relevant groups designed to attract additional connections

  • Review connection requests for profile and groups – approve and send personal a thank you as directed by the client

  • Ask one question per week and select best answer (client input required)

  • Answer one question per week as directed by the client (client input required)

  • Post one news article per week in appropriate groups as provided and directed by client

  • Write and post one event monthly as provided and directed by client

  • Solicit 6 colleagues recommendations as directed client

  • Solicit 3 key introductions when applicable per month as directed client

  • Post 2 job openings per month as provided and directed by client

  • Create one poll per month as provided and directed by client

  • Add reading list as provided by client

  • Add RSS feed from client blog

One Facebook Page OR Profile

  • Submit 2 weekly strategic posts as provided and directed by client

  • Form and promote one relevant group designed to attract additional friends

  • Research, find and join 10 (total) targeted groups where client is likely to find prospects interested in their products and services

  • Review friend requests for profile and groups – approve and send personal a thank you as directed by the client

  • Write and post one event monthly when appropriate as provided and directed by client

  • Upload and tag 5 pictures and/or videos per month as provided and directed by client

  • Create and post 2 products per month in marketplace as provided by client

  • Add lead capture function

  • Add RSS feed from client blog

  • Send birthday greetings as directed by client

  • Provide information for a Facebook landing page for company website or blog

Twitter

  • Post interesting, relevant or informative Tweets 4 times per day (client input required)

  • Create 2 “linkbait” tweets per week (client input required)

  • Post up to 5 Photo and/or Video links as provided by client

  • Find and invite local media followers

  • Respond to and or re-tweet interesting tweets 3 times per day (client input required)

  • Create customized background so company information is seen on profile page (client input required)

  • Provide information for a Twitter landing page for company website or blog

  • Create 1 poll per month as directed by client

  • Periodically un follow followers not following client

  • Respond to and thank each new follower

  • Find and invite local media followers

Video

  • Upload 4 videos/podcasts per month as provided by client including relevant keywords to 30 social media websites (videos provided by client)

  • Send out video notifications to friends, fans and followers on all primary and secondary social media sites

 HubPages/Squidoo

  • Submit 2 posts/lenses per month based on information provided by client
     

Other

  • Create Reputation Management System to monitor “conversations” going on about the company.

  • Set up a system to be notified when pre-selected keywords appear on social media websites, blogs and articles

 

Platinum “Expert Status” Program – One Time Set Up Fee and  a monthly maintenance fee to fit specific client needs

Summary: For clients looking to establish themselves or their company as a recognized expert in their chosen field.  Advanced social media strategies will be deployed that fits clients brand, style and comfort level.

This is a very “hands on” service where we show you how to create content and then help you deliver that content online using articles, webinars, tele-seminars and podcasts. We will act as the interviewer and co-host and then use social media as outlined above to invite prospects. After 3 months, clients are well trained enough to continue the process on their own or continue with our services.
 

Experts Package includes everything in the Gold Package PLUS extensive personal involvement and training in driving traffic to your business/website using:

  • Article marketing

  • BlogTalkRadio

  • Google and Yahoo answers

  • Slideshare

  • Scribd

  • Webinars

  • Tele-seminars/podcasts

  • A list of local websites that we create to promote local workshops

For more information and pricing on any the packages shown, please fill in your name, phone number and e-mail address.  David Carleton will personally contact you within 48 hours.  

Name
Email
Phone

 

Dave is Available to Speak at Your Next Event.  Here is a Sample of Topics

 “7 Secrets To To Driving Traffic To Your Business Using Social Media Marketing”

Digg, Twitter and Squidoo– if these words are not in your current marketing vocabulary, then you are missing out on one the most important Internet phenomena since e-mail.  I kid you not.  If you are not taking advantage of what some experts are calling the Social Media Revolution, then you are missing out on the #1 opportunity to significantly grow your business, bar none!  This presentation will focus on 7 secrets that successful companies are using today to drive traffic, improve brand awareness and increase sales using social media.

“6 Myths of Social Media Marketing”

Think MySpace is just for kids?  Think all those e-mail you get from friends to sign up for LinkedIn, Facebook and others are for computer geeks and those with nothing else to do?  Think again!  Major US Companies including many from the Fortune 500 are learning that they can reach a broader audience and drive sales using social media marketing.  This presentation will shatter the 6 myths of social media marketing that are costing your company lost sales.

How to Use Social Media Marketing to Drive More Traffic, Get More Referrals and Increase Sales

Ever get an e-mail from a friend or colleague asking you to join LinkedIn but didn’t know what it was or why they were asking you to join? Did you know that Facebook, and MySpace are more than just websites that high school and college kids spend their time on? Have you ever heard
of Twitter and Squidoo?

Businesses are finding that the marketing tools and techniques for attracting new customers considered valuable just a few years ago, are no longer bringing in the sales they once were.

The worldwide recession seems have essentially changed the rules of marketing. In order to compete in this type of market, more companies are seeking out non-traditional “guerrilla” marketing techniques.

Social Media expert David Carleton will give you a crash course on why you need to integrate popular social networking websites into your current marketing plans.
 

“Making Dollars and Sense From Social Media Marketing”

In this presentation, attendees will learn:

  • the 4 key concepts of social media marketing

  • the 9 benefits of social media versus traditional marketing

  • the different types of social media marketing and what they are used for

  • 8 easy ways to get started using social media
     

 

For More Information About Fees, Availability and How David Can Address Your Specific Needs, Please Call: 858-442-3131

Click Here to Learn More About How David Can Speak at Your Next Live Event

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