The 6 Myths of Social Media Marketing
With the advent of such websites as LinkedIn, Facebook,
MySpace, Twitter, etc. many are calling Web 2.0
the Social Media Revolution. It’s time to demystify
social media marketing
Social Media Myth #1 – Social Sites Are Just For Teenagers
Nothing could be further from the truth. While there are
some sites like MySpace and others that were originally
created to cater exclusively to teenagers, many of them
are now attracting older participants.
And although there are literally thousands of social
sites out there today, once you determine the goals
and objectives of your social media efforts, you’ll
be able to narrow down the list to a select few that
will concentrate on your target market.
Social Media Myth #2 – Social Media is Just a Fad
When the Internet first arrived on the scene, it was all
about providing information and selling “stuff”. And
while that is still a large part, Web 2.0 is all about
users interacting with each other and consumer generated
content.
When 6 out the top 10 websites in the world are social
sites and they are getting 1 billion visitors a month
and growing, I guarantee this is not a fad. This is
Web 2.0, the future! And the best part is, that you
have the opportunity to learn about it and get involved
in it while it is still relatively new.
Social Media Myth #3 – Social Strategies Are Just for Big Companies
The Internet is the great equalizer. You are what your customers
and prospects see, hear and read on line. If you make great products
or provide great services and you can reach the right audience
through a compelling social media strategy, then your company
will benefit with more exposure, higher brand awareness and of
course increased sales.
My advice is not to worry about what the big boys are doing,
do what you need to do to grow your business and believe me
you need to be doing social media marketing. Social media is a
great “guerrilla marketing” tool that you can take advantage
of and start reaping the benefits from very quickly.
Social Media Myth #4 – Social Media Marketing Will Cost a Lot
of Money to Implement
The good news is that creating and implementing a social
media-marketing plan does not have to cost a lot of money.
As a matter of fact most social media websites cost nothing
to join.
Now don’t get me wrong, as with anything, you’ll certainly
have to devote an adequate amount of time and resources to
be effective, but in actual hard dollars and cents, your
investment can be quite minimal.
Social Media Myth #5 – Social Media Marketing is Primarily
Used for Finding Friends and Sharing Video and Photos
While YouTube, Flickr, Facebook and other similar sites are
indeed used to find friends and share experiences, photos
and videos, many savvy marketers are finding that they can
connect with groups, users, fans and enthusiasts.
How? By providing free information that members might find
useful or enhance their experiences. These types of sites
should not be overlooked as a way to open 2-way dialogs
with your target market
Social Media Myth #6 – You Have to be a Marketing Whiz or Computer Geek to Effectively Use Social Media
Once again, not true. If you can surf the Internet, buy a book
on Amazon and read blogs, you have the skills needed to benefit
from social media. Frankly, the most important thing you need
to help your company get involved in social media marketing is
the desire to learn and the time to implement some very basic
ideas and strategies.
Now, are there more advanced features on some of these sites?
Sure, but even those can be applied by just asking current
users or reading instructions that many of the sites themselves
provide. I’m telling you, this is not rocket science!
To learn more about social media marketing go to
http://www.IncreaseSalesWithSocialMedia.com
To Your Continued Success,
David Carleton
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