The importance of creating a Sitemap as part of your search engine marketing strategy and its effectiveness for you search engine optimisation efforts. One of the tools that allow you to upload and submit your sitemap is Google Webmaster. However, the importance and the benefits of using Google Webmaster Tool as part of your online marketing strategy are not limited to this.

Google Webmaster Tools is a free web service by Google for webmasters. It allows webmasters to check indexing status and optimise visibility of their websites. Also, it is a great tool for reporting statistics and diagnosing your website’s performance in Google.

The Benefits of Using Google Webmaster for Search engine marketing:

As search engine optimisation consultants we have compiled a list of task which can be performed using Google webmaster panel on regular basis. These tasks would help in doing heath check of your site as well as for creating you search engine marketing strategies.

1. Google webmaster login gives you relevant information on indexing of your site. It gives you access to all information from the last time Googlebot accessed your homepage to error reports regarding your URLs.

2. It allows XML Search Engine Submission of Sitemap. Google Webmaster allows submission of an XML sitemap to help Google index your deeper site pages and pages that are more difficult to find or may not yet be indexed. Once submitted, you have the option of seeing when it was last downloaded by Google and how many URLs you have submitted via your sitemap.

3. It provides you with diagnostic data about your site. After you log in to Webmaster, you have the option to click on the “Diagnostics” Tab and have a look over the information provided there and take actions accordingly.

4. It gives you statistics about your site. Google Webmaster gives you access to see your top search queries, top clicked search queries and information about the Page Rank distribution of your site page. You can create search engine marketing strategies based on the information you get from here.

5. It provides you with valuable insights into the anchor text of links coming to your site. From the “Statistics” tab you can click on “What Googlebot sees”. This is a very useful section for examining the anchor text of what people are using to link to your site pages. This is another important sections which helps you in building important search engine marketing strategies.

6. It gives detailed information regarding your external link inventory. If you click on the tab “Pages with external links” you will gain access to the site pages which have a low number of external links and need improvement. This is very important in checking how effective is your link building campaign and how many keyword rich links are pointing to your relevant pages. As a part of search engine marketing strategy, seo consultant would always look for this section on regular basis.

7. It allows generating / analysing robots.txt. Google Webmaster gives you the option to create a robots.txt file to indicate which robots you don’t want crawling your site, and which files or directories you don’t want crawled. Also, you can analyse them and see if it respects the modifications you made.

8. It allows you to set a preferred domain. Therefore, you can set a preferred domain that will be associated with this site. For example, you can choose to always or never show the leading “www.” in Google’s search results.

9. It gives you the option of setting geographical targets. Webmaster Tools allows you to associate a particular geographic location with this site if you are targeting users within that area. In todays time when there are millions of website competing with each other, local search engine marketing is very important. In this section we can point Google bots to rank us high in the areas we are looking to promote for our website.

Article Source: http://www.articlesbase.com/internet-marketing-articles/create-your-search-engine-marketing-strategies-by-using-google-webmaster-tool-1971536.html

About the Author

SysComm International provides focused Internet marketing services including fully managed and highly successful Search Engine Marketing, Social Media Marketing, Google Webmaster, Online Marketing Strategy.

I just received a “Tweet” today on a new software program that anyone can use to turn articles into videos that you can then upload to several Web 2.0 video sharing sites.

This Never-Before-Seen Technology Will Bring Your Article Marketing To The Next Level!

It’s called The Article Video Robot and it will convert your articles to LIVE and TALKING videos in minutes.

Go check it out here:  http://budurl.com/Articles2Video

All you have to do is Copy & Paste Your Article Into This Software And it just
Converts Your Article Into A Hot Marketable Video Instantly!

You don’t even have to leave your desk or touch a camera!

Here is a Direct Link To Software: No registration, No Credit Card, Fully Browser Based – No Download Or Installation either. Just try it out once…!

http://budurl.com/Articles2Video

Using this Live demo you should be able to convert any article to a video with full voice-over, animation, all the graphics and submission to 17+ video sharing sites like youtube, veoh, metacafe.. It’s worth your time!

I hope you find this software useful in your lead generation and SEO efforts.

To your continued success,

Dave

#1 – Are you Ready and Committed to your Social Media Marketing Plan?
Once you begin your social media marketing plan, you have to go, no holds barred. It is all or nothing because when people become part of your social media circle, they will expect you to interact with them on a regular basis.

Doing social media the right way is like being in a committed relationship. Your social media connections will start to know your rhythms and habits and expect for you to be available for conversation and help. But, you don’t have to be the only social butterfly enacting your social media plan. You can enlist others from your organization to help, as long as you give them clear guidelines. Before you get rolling on your social media initiatives, consider the following to make your plan.

#2 – What are your Social Media Marketing Goals?
Some people enter into the social media with the goal of accumulating as many “friends” or connections as possible. Does that remind you of the popular kid from high school that was all style and no substance? (Yeah, me too) In order to have success with your social media ventures, you need to make sure that you have style and substance.

Just like any other marketing strategy, you need to start your social media efforts with an outcome in mind. Do you want to raise band awareness? Do you want to sell things? Are you going to offer coupons? Do you hope to drive traffic to your website or a landing page? Social Media marketing can help with networking or with link building, or a combination of both. You just need to establish your objectives in order to make the most of your time.

#3 – Who will Manage your Social Media Marketing Efforts?
You will find, once you begin your social media efforts, that they can take a large amount of time. To really make your brand visible in the social media sphere, you may want to find an assistant to help you that you can trust to be the voice of your brand. The good thing about social media is that it can be viral. The bad thing about social media is that it can be viral. Every single post, comment or interaction on the Internet must be something that you, yourself can back up.

The best assistants to help with social media initiatives are people who are honestly and sincerely passionate about your brand. They also understand the company’s overall “voice” in promotional materials and communications. They need to be good problem solvers and decision makers, understanding when they can handle a problem that might come up, and when they need for someone else to step in. When you find this person, watch their efforts for a while, and then let them run with it. Check up occasionally to make sure your goals are being met, and brainstorm new strategies and arenas to pursue.

Word of Caution – your assistants should not “be you” on these sites. That goes against everything “holy” about social networking. You should be using them more to update events pages, group announcements, handling customer service related issues, etc.

#4 – How Much Have You Budgeted for Social Media?
The best part about most social media initiatives is that they are free; except for the time it takes to participate in the forums, etc. If you decide to hire an assistant to handle specific parts of your social media efforts, be sure to allocate the appropriate funds to do so.

Aside from the salary, the only money you might spend to participate in social media efforts is to advertise on social sites although at this point though the effectiveness of these ads is debatable. In addition, you may also want to upgrade to professional status on such websites as LinkedIn, FastPitch, etc.

Overall, it is much better to produce a good product and then connect with your friends, fans and followers than to advertise on these sites. Social media marketing takes a high degree of commitment and time, but it offers benefits that are worth the nominal cost.

#5 – How will you measure your success?
Marketers are all about measuring and it is difficult, if not impossible, to measure direct activity to success with social media marketing. However, it is pretty hard to know whether a multi-million dollar billboard in Times Square helps the brand very much either – in terms of direct sales.

Social media marketing can still produce a high ROI, but in this case, ROI is “return on influence” versus return on investment. Return on influence essentially means, how did your social media efforts affect your brand. Are people talking about you or your company? Are they “re-tweeting”, attending your events and joining your groups? Are you engaged in conversations about who you are, what you do and how you can solve problems. All of these things eventually lead to increased sales.

I would suggest that you start, first, to measure activity – put together metrics for activity in social media. Set goals or schedules for blogging, amount of content bookmarked, commenting to other blogs, tweeting, etc. Once you have been social media marketing for a while, you will be able to survey your customers, review your web traffic and “clicks” and see if certain methods are working better than others.

I would argue that, if you are not into social media marketing at all right now, just starting will be a big success! Get out there and get your feet wet. You’ll have nothing to measure if you don’t start.

What is Social Media Marketing and How is it Different
Than Traditional Marketing Strategies?

Now that our new president elect in place, many experts
refer to some of his followers as Generation “O” because
Obama reached out to new constituents using the power
of social media marketing.

Marketing is no longer a one-way conversation.  Consumers
are talking back in record numbers and giving their opinions
on everything.  From politics, to music to what they buy and
who they buy it from.  Almost anyone can now produce and
publish articles, pictures and video and send it out to a
global audience within a matter of seconds with the simply
“push of a button” and for zero cost!

Social media marketing is a method of promoting your brand,
product, service or company by making your presence known
via a variety of social media networks.

Social media marketing is much more viral than traditional
forms of marketing because users now become content producers
by posting blogs, writing articles, leaving short comments
and messages. This relatively new marketing allows you
to enter the minds of your consumers and prospects and
have a real conversation and/or tell them a story about
your company, products or services.

The bottom line is that consumers trust referrals from
friends more than they trust advertising.  In this case,
friends are those they’ve met and built a relationship
with within their specific community or network.  And even
though they’ve never met, a bond and level of trust has
been built up over time and multiple interactions and
“conversations”.

Social media websites are changing where consumers are
getting their information before, during and after they
buy products and services.  According to a 2008 Harris
Interactive Poll, 54% of Americans do not trust the media.
In a different study conducted by Nielson, 78% of survey
respondents said they trusted, either completely or somewhat,
the recommendations of other consumers.

To learn more about social media marketing go to
http://www.IncreaseSalesWithSocialMedia.com

To your continued success,
 
David Carleton
President, Street Smart Sales And Marketing

http://www.StreetSmartSalesAndMarketing.com

No matter what you sell, how high the retail price, what
time of year or how bad the economy is, people are still
buying – Houses, Cars, Boats, Seminars, Kitchens, Pools,
Insurance policies, etc.

Are they buying as many as last year.  Maybe not.   Are
they buying less expensive options than they used to?
Could be.  Are there fewer buyers on the market right
now?  Probably – so what!

I have purchased 9 homes in my life.  Two of these homes
I bought on the 24-25th of December.   Who the heck buys
homes on Christmas or Christmas Eve? Not as many as the
weeks before or the weeks after Christmas, but homes still
get sold then.  I even bought a home when mortgage rates
were over 12%!

Despite what you’ve heard or read, people ARE still buying.
Your job is to stop justifying why your sales are flat or
down and find a way to get those people to buy from you.
Now is NOT the time to give into what I call “the down
disease” – (everyone is down in sales so I don’t feel so
bad that my sales are down too).

In times like these, your competitors will slow down or
even eliminate some or all of their marketing efforts.
This creates an opportunity for you to capture their
customers if you already have systems in place to do so.

Your job is to take advantage of this opportunity and
find those prospects that ARE ready, willing and able
to buy and make sure that they buy from you, not your
competition.  Sounds logical and simple enough.  But
if it was that simple, wouldn’t more companies be doing
it?

The sad truth is that many small businesses continue to
do what they’ve always done in the past regardless of
the mediocre results they are now getting.

You Don’t Necessarily Need More Marketing Money to Increase Sales

Instead, it’s your ability to use the marketing money
and resources you already have more effectively.  What
it really comes down to is not having sales generating
systems in place that they can use to get a predictable
and constant stream of sales regardless of what is
going on around the block or around the world.

These systems can do more to increase your sales than
just about anything else you could invest in.  Why?
Because it concentrates on the one thing that ALL
businesses can’t get enough of…new customers.
Doesn’t that make sense?

Systems are what make so many franchises successful.
Why do you think McDonalds®, Dunkin Donuts® and
Kinko’s® stores and franchises are so successful?
Because they have, over time, developed systems
that work.

Make no mistake about it, people who buy a franchise
aren’t buying hamburgers, donuts or copy machines,
they’re buying a program that has proven the test of
time, they are buying a successful system.

That’s why the most successful franchises cost so
much…because if you do what they tell you to do,
f you “connect the dots”, if you “paint by their
numbers”, your odds of success go up dramatically.

What Type of Sales Generating Systems Do You Have in Your Business?

Listed below are 4 easy-to-implement systems that
you can introduce into your business fairly easily.

1 – Website Lead Capture System

One of the most effective lead-capture systems
is the humble newsletter. Electronic newsletters
(e-Zines) are much like paper-based newsletters in
that they inform, entertain, and make product or
service recommendations. The difference is that
you can send an electronic newsletter instantly to
thousands of people with the simple push of a
button for almost no cost whatsoever.  It’s truly
amazing.

Of course you need people to send your newsletter
to so you should start collecting the email addresses
of your prospects and clients today.  A surefire
way to persuade a prospect to share their personal
email address with you is to offer them a low cost
premium such as a free report about how to buy a
your product or service.

The key to making electronic newsletters work is
to write, in a personal voice, as though you were
talking to your prospect or customer face-to-face.
Also, provide interesting and useful content so
that your reader looks forward to receiving your
newsletter.  Be consistent.  Send your newsletter
on a bi-weekly basis, such as the 1st and 15th
of every month.

If you want all the fuss taken out of the
newsletter process you can use an all-in-one tool
such as http://www.1ShoppingCart.com (that’s what
I use) or ConstantContact.com or Aweber.com.
For a lower cost option you can have a newsletter
template designed for you at e-Lance and then
use an online autoresponder service such as
Aweber.com or with desktop software such as
Gammadyne.com. 

2 – Telephone Lead Capture System

How would you like to capture the name and address
of all your lead sources and know exactly where
they all came from?  Capturing this information
would allow you to do follow up marketing with
your prospects and compute the exact return-on
-investment of each of your marketing and
advertising campaigns. Telephone hotlines allow
you to do just that – and more. 

A telephone hotline is simply a recorded telephone
message that can either, (1) ask for and record a
prospect’s contact information that can later be
transcribed, (2) play back a pre-recorded educational
or sales message, or (3) allow the caller to be
directly transferred to a live person after
listening to a message.

Most telephone hotlines use toll-free telephone
numbers that are rented to your business on a
monthly basis.  You’ll also receive multiple
extension numbers with “message boxes” that can
play different messages depending on the marketing
campaign. I use http://www.AutomateMarketingSolutions.com
for my telephone hotline services.

Imagine offering an interesting free report
(or audio / video) in your advertising by asking the
prospect to simply call your toll-free number
and a specific extension number to request your
information product. The prospect calls up the
advertised phone number with its unique extension
number and then requests the report by leaving
their name and address. Their name and address
gets transcribed that night, entered into an MS
Excel spreadsheet, and then sent to you in the
morning ready for you to follow up on. 

At the end of the month you go online, click a
button, and a report spits out the exact source
of each of your leads and when they came in.
Now you have some powerful information that will
allow you to precisely track the return on each
marketing campaign.

3 – Internet Pay-Per-Click Advertising System

More and more people are going to the Internet
to search for big ticket product product information
before they decide to buy.  It’s critical to be
the first company that your prospect finds in their
search. Pay-per-click advertising allows you to
do that in a low risk way. Let me explain.

Pay-per-click advertising programs such as Yahoo
and Google’s Adwords program allow you to bid for
search engine placement.  If you’ve ever searched
for something in Google and saw those text ads on
the right side of the screen you’ve seen Google
Adwords.  With Google AdWords or Yahoo you create
your own ads, choose keywords to match your ads to
your audience and pay only when someone clicks on
them.

For instance, suppose you are a power sports dealer
in Chicago.  You might bid on the keywords “Chicago”
and “motorcycle,” which is a likely keyword
combination for a Chicago resident looking for a
motorcycle.  You may only have to pay $.10 per
click to be at the top of the search engines. In less
than one hour any business can launch their
 own pay-per-click Internet advertising program.

4 – Follow-Up Marketing System
Now that you’ve generated interest and prospects
are coming to your website or responding to your
advertising, you need an effective lead follow up
system. In the previous paragraph I referred to an
“autoresponder service” and now it’s time to learn
what they are and why they’re important.  An
autoresponder service automatically sends multiple
email messages that you create on a scheduled basis
that you define.

For instance, imagine that you offered a free 6-part
email course on your website titled, “How to Select
the Perfect Home Remodeler.”  After your website visitor
signed up to receive your email course by sharing
their email address with you, your autoresponder
service would automatically send them one email
containing your course content every other day over
the next 12 days.

Every other day your prospect would automatically
receive a useful tip or technique for selecting the
right home remodeler, without any manual intervention
from you. Included in each day’s tip could be an
offer to visit your website to take advantage
of a special offer or to visit your store to
receive a personalized educational session.

There’s no magic to how many emails you can set up
in your autoresponder system. I know of one pool
builder who has over six months of weekly emails
pre-written and set up to automatically be sent
in his autoresponder system.  Each email has a unique
teaser that drives prospects back to their website. 

For instance, one email says, “Click here to see
one of the most unique pool ever built.”
The link then takes the reader to a page with a
beautiful pool on it and and also includes a
story about some of the problems that other 
pool owners encounter and how this new pool
overcame those issues.  It may also include
a testimonial from the prospect raving about the
pool.  It’s quite powerful. 

One last thought, for sales or marketing system
to be effective it must:
1. Be quick to get started, easy to implement,
   and simple to maintain
2. Leverage all your other sales and marketing
   efforts and be capable of producing
   fast results
3. Continue to produce good results for long
   periods of time – it must be “viral”

The 3 systems I’ve shown you certainly meet these
3 criteria.  Now go out there and start systemizing.
If Ronald McDonald can do it, so can you!
 
To your continued success,
 
David Carleton
President, Street Smart Sales And Marketing

http://www.StreetSmartSalesAndMarketing.com

Secret #1 – Create an image of your final business goal and write it down.

The bottom line here is that if you haven’t got a final destination or goal, it’s hard to plot a course. So take the time to create an image of your business goal and create a plan to get there.

All great athletes and successful business people, visualize their final destination. Take time to visualize and keep your perspective.

Also, like they say, a goal not written is only a wish.  For some reason, if we write it, it’s more real and we can stay better focused. Before we decide to revise or adapt our goal, we need to start with something to expand upon if the need arises.

Secret #2 – Know your market and your competition. 

You may have a brilliant business idea.  But if you don’t spend some time researching your market, which includes researching your competition, then you will most likely have a business doomed for failure.

Your idea may be brilliant, but it may need some important tweeks that you will only realize and resolve when you are doing your research to understand your market.

Secret #3 – Stay focused on one dream at a time.

Sometimes as we get excited about our dream, other business ideas may pop into our head.  Write the ideas down in a “To Do” file, and leave them alone until you have COMPLETED your current business effort and it is producing good returns.

Many people get distracted with other opportunities and ideas and never complete one dream, this is very costly and in many instances financially counter productive.

Secret #4 – Remember, no man is an island, you need others to help compliment your business plan.

Networking with others can be very valuable in getting your name out there, but more importantly, you may gain some great insights and strategies to help grow your business faster.

Additionally, hire and develop employees that you can delegate assignments to in areas that you are weak or not as interested in performing.  Then you can keep yourself focused on things that are in line with your natural talents.  Make efforts to enhance your talents to become even more effective.

Secret #5 – Keep yourself from becoming stagnant by keeping yourself educated

The wise entrepreneur will reduce the amount of time it takes to learn the necessary elements in their business by talking with and gleaning insights from those at the top of their market. Learn from someone with a proven success record and then you don’t have to learn from trial and error.  Take courses, read books and be open to new ideas.

Secret #6 – Take one day at a time and don’t allow yourself to be overwhelmed with the magnitude or your goal or challenges.

Although you need to have long-term goals and strategies, your days can only be productive if you focus on one step at a time.  Then you can do a great job on that effort and easily progress to the next step (and bring your sanity along with you too.)

Secret #7 – Leverage your time and resources by implementing systems throughout your business

Why do you think McDonalds®, Dunkin Donuts® and other franchises are so successful?  Because they have, over time, developed systems that work.

Make no mistake about it, people who buy a franchise aren’t buying hamburgers or donuts, they’re buying a program that has proven the test of time, they are buying a successful system.

That’s why the most successful franchises cost so much…because if you do what they tell you to do, if you “connect the dots”, if you “paint by their numbers”, your odds of success go up dramatically.

There are obviously more than just 7 “secrets” to business success, but if you follow these you’ll be way ahead of most of your competitors.

To your continued success,
 
David Carleton
President, Street Smart Sales And Marketing
http://www.StreetSmartSalesAndMarketing.com

Testimonials are one of the most powerful yet under-utilized and overlooked tools you can apply to your marketing efforts.  They are neutral 3rd party endorsements.  They build trust, get attention and overcome skepticism on even the toughest buyers. 

Customers that give you great testimonials are also candidates to give you great referrals and end up becoming more loyal to your business.  By the way, testimonials should always be about how great your company is, how great the buying experience was or how wonderful your customer service was.  I do not recommend that testimonials are “product or brand specific” since you may at some point change brands.

Here are four tips for getting more/better testimonials:
1. After you deliver your product or provide your service, tell the client that you’ll be sending them their “New Customer Gift Basket,” and that you’ll be asking them to fill out and return a postage-paid testimonial survey page that you’re including.  90% of the clients that get your new client gift basket will feel obligated to return a simple testimonial – it’s just human nature.
2. Whenever someone mentions something positive about their buying experience, ask them if they’d mind sending it to you via e-mail.  If you don’t hear from them in a few days, send them an e-mail, thanking them for their comments and ask them to just hit “reply” to add their testimonial.

3. Make it easy as possible for your customers to give you a testimonial.  Instead of making a customer write out his/her testimonial, why not use a Testimonial Hotline.  All they have to do is call a toll free number and just talk.  You can transcribe it later. (Here’s a real example: 800-391-6309 x 6300). 

4. Want to get the best testimonials possible?  Try this…write out what you would consider to be a great testimonial and then turn it into a testimonial questionnaire.  Then give the questionnaire to your customers in a postage paid envelope and ask them to return it.  Be sure to include areas that specifically address your USP (Unique Selling Proposition) and help substantiate your company claims.

Once you gather your testimonials, create a “Wall of Fame” in your store or office where you can post them all for perspective clients to see.  Make testimonials a standard part of your product or service offering and presentations.  Offer prospective clients and customers a list of testimonials with specific names and phone numbers to read, review and even call at their leisure.

Getting and using testimonials like this will undoubtedly help you close more sales.

If you want a free copy of my Special Report 7 Street Secrets to Getting More Powerful Testimonials, just go to http://www.StreetSmartSalesAndMarketing.com/StreetSmartTestimonials.pdf

To your continued success,
 
David Carleton
President, Street Smart Sales And Marketing
http://www.StreetSmartSalesAndMarketing.com

Smart business owners look at economic slowdowns as an opportunity rather than an obstacle.  They get tough and try to gain market share, not by spending more money, but by using innovative, low cost, high impact marketing tactics that get results.  Here are a few.

1 – Implement a Publicity Marketing Campaign
The local media are constantly looking for great stories that they can share with their listeners and readers.  All you need to do is give it to them.  If that sounds too simplistic, it’s not! 

The trick is to give the press something newsworthy.  They especially like “news” that falls into categories like: beating the odds, myth busting, revealing polls or surveys, interesting trends, free workshops and local charity events.

PR can get you what no form of advertising can – credibility and the ability to position yourself as the local expert in your field.

2 – Develop a Referral Marketing System
All business owners know how powerful referrals are, but few have any type of systematic referral program.  Companies believe that giving great service will automatically result in lots of referrals.  That’s simply not true!  The fact is, is that many people would give you referrals but t are too busy or just don’t remember.  That’s why it’s important to have a referral system that reminds and motivates people to refer you to others.

An inexpensive yet powerful strategy for getting more referrals is a simple “Thank You Card Program.”  People refer business professionals that they know, like, and trust.  What better way to do that than with a thank you card?

I use an on-line system called Send Out Cards, which lets me send out thank you and referral cards in my own handwriting.  They print it, stuff it, lick it, stamp it and send it for about a buck including postage.  Go here to learn more http://www.IncreaseReferralsASAP.com

No matter what system you use, be sure that you make it a habit to send thank you cards.  This simple and inexpensive method has the potential to increase your referrals dramatically.

3 – Engage in Joint Venture Marketing  Why not partner with another business that has already spent the money to get the customers that you want?  You’ll be surprised to know that many businesses will be glad to actually endorse your business to their customers.  That’s called joint venture marketing and is done every day by even the largest companies.

How does it work?  First, make a list of companies that market to your target customer.  Next, approach the owners of these businesses and ask them if they would like you to send a letter to all your customers endorsing their products and services.  Many will say, “Yes, but what’s the catch?”  Your answer is, “It’s simple, I’ll send an endorsement letter to my customers for you, if you send an endorsement letter to your customers for me.”

4 – Start a Continuity or Rewards Program
An easy way to increase sales is to implement a continuity program that offers a free or low cost reward to your customers to keep them coming back.

The first step is to look at what you sell that is “continuity-based.”  Create a special offer on those products.  For example, for every five oil changes, your customer gets a free oil change.  Next, create a continuity card that you “punch” when your customer purchases a product.  Then send out the card to all your customers with a letter explaining the program. 

Do continuity programs work?  From the credit cards you use to the airlines you fly, many companies entice you to buy their products using this “frequent buyer” method.

5 – Make Targeted Offers to Your Customers
The most valuable asset you have is your relationship with your current customers. Most businesses however don’t take full advantage of this.

You should make frequent targeted offers to your current customers.  If you have a customer that purchased product A, but didn’t buy product B, why not send them a letter with a special offer on those products?  You can also send an offer letter to those people who inquired about a specific product or service but never purchased it.  Perhaps the timing is better now for them to make the purchase.

To your continued success,
 
David Carleton
President, Street Smart Sales And Marketing
http://www.StreetSmartSalesAndMarketing.com