Video Marketing – Taking a Message Viral

1. One of a Kind – When you are the only one doing something eye catching, people will stop and take notice, and then they will tell their friends. You have to seize the moment and ride it for all that it is worth though, because if you really have a good idea, someone will imitate you soon enough.

2. Shocking – It is fine to create a one of a kind message, but it has to get someone?People will be interested if you shock them (tastefully). Don’t be conservative–keep your video tasteful while shocking your viewers at the same time.

3. Speak English – While it is great that you and all of your buddies in the industry speak your own language, but very likely your customer do not, so do not speak in shorthand, speak English.

4. Be Genuine – You can try to be cool, and that guarantees that you will not be. Be genuine, and if what you created is good, it will become cool on its own.

5. Be Brief – Most viral videos go straight to the point. You get a nice little jolt that may be funny or shocking, but it is over almost before it has begun. Your viral video should barely be an interruption to the person watching it.

6. Be Funny – Laughter is one of the most powerful medicines known to man. It makes you feel good. People will not only enjoy your video message, but the will be eager to pass it along as well.

7. Shoot for the Stars – Rather than do something outrageous, do something over the top outrageous. Do something so surprising, so funny, so shocking, that people will have to watch your video just because they cannot believe their ears.

8. Be a Little Rough – Keep the quality of your video a little homemade looking. By not having your video look like a commercial, people will think that they have found a gem. Everyone loves to be the first one to discover something outrageous, so having your video look homemade lets them stumble upon a gem.

9. Be True to your Brand – While you are concentrating on being shocking and amazing, do remember that you have a reason for making the video, and that is to promote your business or product. So while you need to be amazing in your video, you also need to make your point and make it memorable.

10. Keep It Lively – Make sure that your video is full of action. Keep the talk to a minimum, and keep things moving. Make sure that you have enough dialogue so your audience can easily understand your point, and then keep thing moving.

These tips will help your video go viral, and once that happens everyone will know about your business.

Anton Pearce specializes in helping you to use internet marketing to get all the clients you need for your practice. Sign up for his highly acclaimed and miraculously free ezine and find out how to turn your website into an automated new client or patient referral generating machine.

]]> http://wiseguymarketing.com/guerrilla-marketing/leverage-viral-video-marketing-to-benefit-your-business/feed/ 0 http://wiseguymarketing.com/guerrilla-marketing/drive-more-traffic-to-your-website-using-an-easy-and-free-tell-a-friend-script/ http://wiseguymarketing.com/guerrilla-marketing/drive-more-traffic-to-your-website-using-an-easy-and-free-tell-a-friend-script/#comments Sat, 16 Jan 2010 03:56:26 +0000 admin http://wiseguymarketing.com/?p=271 The biggest issue facing any business today is how to drive more traffic to the company website. But not just more traffic, but more qualified traffic. Qualified meaning that they are more likely to buy once they get there. There are tons of books and articles out there that provide multiple strategies some – harder to implement then others.

This article is going to focus on one of the easiest to implement and one that’s free! I will be showing you how to make use of a tell-a-friend script to make your website become more viral. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

A tell a friend script is a simple programming script that you can literally “cut and paste” into your website. Tell a friend scripts can be placed anywhere on your site. I place it in my navigation bar so that it appears on every page. You just want to be sure that it is easy to see so that a person can easily click on it to send the information they find interesting to any of his friends or his family members.

To see an real life example of 2 types of tell-a friend scripts go to www.StreetSmartSalesAndMarketing.com. Check out the side and bottom navigation bars and click on the Tell a Friend/Share This button.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

To get you started you can check out SocialTwist.com or ShareThis.com. The cool thing about these 2 services is they also let the website visitor share your website though social bookmarking websites like Digg, Delicious and Stumbleupon just to name a few.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

To learn more secrets on how to drive more traffic, convert more visitors to paying customers and get found faster by the search engines pick up a free copy of “7 Steps to Website Success” Just go to www.WebsiteMakeoverASAP.com

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.

If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.

3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.

5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.

6) Be sure to offer unique ways to get visitors to your website to opt-in to your newsletter. Offering a free special report available for immediate download can be very effective. I offer a free Website Makeover Analysis Quiz to get some of my visitors to opt-in

By the way for those companies that have a retail or store location, publishing an online newsletter is a great way to help in your local business marketing efforts.