• Has the traffic to your website declined over the last few months or years?
• Are looking for new and inexpensive ways to convert more of your website visitors into paying customers?
• Would you like to have more of your website visitors sign up to get your online or offline company newsletter?
• Are you frustrated because no one is calling, e-mailing or buying from your site?

Want to know why? Attend this free webinar and find out.

Click Here to Register: http://budurl.com/10WebsiteMistakes

I don’t care how great your website looks, how many awards you’ve won, how many friends say it looks great, the bottom line is that if your website isn’t converting visitors into leads or paying customers you may be making some of these 10 fatal errors.

By attending this free webinar you’ll learn:

• How to better influence a visitor’s buying decision and increase your conversion rate
• The most important thing you need to know about your prospects before they even come to your site
• The one thing you need to do to give you a distinct advantage over any and all competitors
• Emotional triggers that can stimulate your visitors to take action
• Important website statistics that you need to track
• How your website can benefit from social networking sites
• Why search engine optimization is so important

If your website is not generating as many sales as it should or if you just want to take your site to the next level, then you must attend this webinar.

When: Thursday February 4th, 5 PM PST/8 PM EST
Where: Your Computer
Price: FREE

Click Here to Register: http://budurl.com/10WebsiteMistakes

I look forward to seeing you all on this webinar.

If you are not doing Video Marketing you are leaving traffic and profits on the table. Besides that great reason, do you know the top 7 reasons to create Video Articles? You’ll find the top 7 reasons and tips below:

1. Actually faster than a written article – I know that sounds crazy but it has been my experience. Once you get in the flow of this, it really can take you less time to create a Video Article than a text article. I still remember the first time that happened and I just thought it was a fluke. Now it is a consistent event.

2. Tools have never been cheaper or easier – I remember two things from when I first started: 1) the tools and training were expensive and 2) there were so many steps involved and it was easy to get stuck. Now the tools are in range and the steps are condensed down to just a few that anyone can do.

3. YouTube is the #3 ranked website in the world – It comes down to a simple question: Do you want to get traffic to your web sites and blogs by getting in front of where the traffic going? If you answered no I’m not sure why you are reading this article. If you answered yes, then you want to get your information on the #3 most trafficked website in the world.

4. Great tools for distributing your video – And you don’t stop at just YouTube. With video distribution sites such as TubeMogul (free) and TrafficGeyser (fee) you can quickly and easily get your Video Articles distributed all over the internet.

5. Your own TV station – We are at the point where anyone with a life improving message that is willing to learn the steps and put in the time can have their own “online TV station.” And you get to reach all over the world. Remember, www stands for world wide web.

6. It’s what we know – We all grew up watching video on TV. It is what we know. When your message comes in to your prospects home or office screen, just like TV, the potential for your prospect to know, like and trust you is just tremendous.

7. 50 times more likely to get indexed by Google – This is important if you want to get found on the internet. You Video Article is 50 times more likely to get indexed by Google than your text article. Am I saying you should now do only Video Articles and not write articles. Of course not. Do both. And repurpose those text articles into Video Articles.

And to learn more about how to leverage the Social Networks for waves of traffic and more, get your FREE Instant Access to our Social Marketing Video Training Series when you visit http://SocialMarketingBlueprint.com/7laws

You’ll get a series of videos, audios and pdfs all about Social Media Traffic & Profits

From Jeff Herring and the SocialMarketingBlueprint.com

Have you seen the JK Wedding Dance video on Youtube? Once the video went viral, it was featured on many TV shows and internet outlets. Use these 10 tips to gain the same sort of success for your business through viral video marketing.

Video Marketing – Taking a Message Viral

1. One of a Kind – When you are the only one doing something eye catching, people will stop and take notice, and then they will tell their friends. You have to seize the moment and ride it for all that it is worth though, because if you really have a good idea, someone will imitate you soon enough.

2. Shocking – It is fine to create a one of a kind message, but it has to get someone?People will be interested if you shock them (tastefully). Don’t be conservative–keep your video tasteful while shocking your viewers at the same time.

3. Speak English – While it is great that you and all of your buddies in the industry speak your own language, but very likely your customer do not, so do not speak in shorthand, speak English.

4. Be Genuine – You can try to be cool, and that guarantees that you will not be. Be genuine, and if what you created is good, it will become cool on its own.

5. Be Brief – Most viral videos go straight to the point. You get a nice little jolt that may be funny or shocking, but it is over almost before it has begun. Your viral video should barely be an interruption to the person watching it.

6. Be Funny – Laughter is one of the most powerful medicines known to man. It makes you feel good. People will not only enjoy your video message, but the will be eager to pass it along as well.

7. Shoot for the Stars – Rather than do something outrageous, do something over the top outrageous. Do something so surprising, so funny, so shocking, that people will have to watch your video just because they cannot believe their ears.

8. Be a Little Rough – Keep the quality of your video a little homemade looking. By not having your video look like a commercial, people will think that they have found a gem. Everyone loves to be the first one to discover something outrageous, so having your video look homemade lets them stumble upon a gem.

9. Be True to your Brand – While you are concentrating on being shocking and amazing, do remember that you have a reason for making the video, and that is to promote your business or product. So while you need to be amazing in your video, you also need to make your point and make it memorable.

10. Keep It Lively – Make sure that your video is full of action. Keep the talk to a minimum, and keep things moving. Make sure that you have enough dialogue so your audience can easily understand your point, and then keep thing moving.

These tips will help your video go viral, and once that happens everyone will know about your business.

Anton Pearce specializes in helping you to use internet marketing to get all the clients you need for your practice. Sign up for his highly acclaimed and miraculously free ezine and find out how to turn your website into an automated new client or patient referral generating machine.

]]> http://wiseguymarketing.com/guerrilla-marketing/leverage-viral-video-marketing-to-benefit-your-business/feed/ 0 http://wiseguymarketing.com/lead-generation-strategies/david-carletons-recession-survival-checklist-3-strategies-you-must-do-now/ http://wiseguymarketing.com/lead-generation-strategies/david-carletons-recession-survival-checklist-3-strategies-you-must-do-now/#comments Mon, 28 Dec 2009 16:41:49 +0000 admin http://wiseguymarketing.com/?p=254

I was speaking to a local business owner last week who was obviously struggling. Leads generated from the usual sources are off, response to his advertising is almost non-existent and store traffic is down 75%. “Joe” asked me to put together a proposal for turning his business around quickly.

In a few days, I came back with several easy and inexpensive ways that he could double “hits” to his website and generate 20% more leads – guaranteed.

Joe’s response was – “Wow this stuff is great, but I think I am going to hold off for now until things pick up a little.” When I asked why, he said that it was just too much money to spend right now. When I asked what he was going to do, he said “I guess I’ll keep doing what I’m already doing and hope for the best” said Joe.

Joe’s odds of survival? Dismal at best. Why? Not because he didn’t hire me, but because he doesn’t have a specific course of action in place that will see him through these trying times. The sad truth is that many small business owners continue to do what they’ve always done regardless of the mediocre results they continue to get. Why? It’s easy and they just don’t know what else to do.

Listed below are three low-cost/high ROI strategies for that you can implement quickly and can have an almost immediate effect on your bottom line.

1 – Turn Your “Online Brochure” Website Into a Lead Generation Website
Visit the website of any successful Internet marketer and you’ll quickly be exposed to an offer to either sign up for their newsletter or download a free electronic special report. To get this free information however you are asked to give your e-mail address.

Prospects visit your website for one main reason – to get information they can use to make their buying decision. Providing free and helpful information in exchange for a prospect’s contact information will help generate qualified leads for you to follow up with. Click here to learn how to get a fast Website Makeover

2 – Make Your Website Easy to Find Using Search Engine Optimization
These days, having a website is not enough. Your website has to be properly “optimized” so that it can be easily found by Google, Yahoo and MSN. This includes having the proper keywords, titles and descriptions as well as both efficient internal navigation and a lot of incoming external links. Do this correctly and you could be rewarded by being on page one of the search engines.

3 – Drive Traffic Using Internet Marketing
Are you taking advantage of social media, article writing, PR, blogging, e-mail marketing and other forms of inexpensive yet highly effective internet marketing strategies? I have seen firsthand how effective these free or almost free tactics are at uncovering new customers.

The Bottom Line? – When times are good, almost any type of marketing and advertising works. But in recessionary times like we are in now, you have to venture out of your comfort zone and try new things. If your current marketing is not producing the results you need or want, challenge yourself and your staff to create new ways of finding more business.

Looking for new ways to drive qualified traffic to your business? Check out our Local Business Marketing services

Click Here to Learn More About GWave Domination
http://www.The WaveManual.com

I just received a “Tweet” today on a new software program that anyone can use to turn articles into videos that you can then upload to several Web 2.0 video sharing sites.

This Never-Before-Seen Technology Will Bring Your Article Marketing To The Next Level!

It’s called The Article Video Robot and it will convert your articles to LIVE and TALKING videos in minutes.

Go check it out here:  http://budurl.com/Articles2Video

All you have to do is Copy & Paste Your Article Into This Software And it just
Converts Your Article Into A Hot Marketable Video Instantly!

You don’t even have to leave your desk or touch a camera!

Here is a Direct Link To Software: No registration, No Credit Card, Fully Browser Based – No Download Or Installation either. Just try it out once…!

http://budurl.com/Articles2Video

Using this Live demo you should be able to convert any article to a video with full voice-over, animation, all the graphics and submission to 17+ video sharing sites like youtube, veoh, metacafe.. It’s worth your time!

I hope you find this software useful in your lead generation and SEO efforts.

To your continued success,

Dave

Take a look at these amazing facts about YouTube…

• If YouTube were a country it would the #3 populated in the world
• YouTube is the second largest search engine on the planet
• YouTube gets 1 billion views a day
• 20 hours of video are uploaded to YouTube every minute

For a marketer, these statistics are hard to ignore.  What’s even more interesting is that although YouTube is certainly the largest online video website, it’s actually only one of dozens of popular sites including MetaCafe, Viddler, Vimeo and more.  Add to that social networking sites like Facebook and MySpace that also let you upload videos and you can see that video is more popular than ever.

Savvy marketers have picked up on this trend and are using video marketing to drive enormous amounts of traffic to their websites.  And more website traffic ultimately means more sales both online and offline. 

Why is video marketing so powerful?  According to some studies, people remember only 10% of what they read and 50% of what they hear and see.  Additional research shows people are 3-4 times more likely to respond to video than the written word.

As if that information weren’t enough, according to a users view study done by Kelsey Group, after viewing an online video: 55% of consumers visited the web site, 30% went to the store and 24% made a purchase.  Can your other marketing efforts boast those type of results?  Most can’t and don’t!

And here’s the icing on the cake…I’ve seen video listings show up on the first page of Google in as little as an hour.  That is truley amazing!

What can you use video for?
• Testimonials – Cick here for some great examples of effective video testimonials
• An introduction to your website or company – Click Here for good example of a video introducing a website
• To explain difficult subjects in a way that viewers can see for themselves
• The ability to better demonstrate complex problems and solutions
• To answer frequently asked questions in a more personalized manner

The best part is that if you want a way to dominate page one on search engines like Google, then video is one the best, fastest and most effective way to do so.  And guess what?  You can upload videos to most of these video websites for FREE!

But hold on you say, if it were that easy, why isn’t everyone doing it?  There are main 7 reasons:

1. Most business owners don’t know how powerful video can be.  Now that I’ve shared some of the facts with you, consider yourself informed.

2. Many marketers familiar with other types of marketing are unfamiliar with how to make an effective video – one that is compelling enough to get and keep a prospect’s attention.  An easy place to start is simply answering some of the most frequently asked questions your customers ask

3. No call to action – One of the most important things that gets left off most videos is the call to action.  What do you actually want your viewer to do.  Be sure to include words like call, click or visit.

4.  Not optimizing your video so it gets noticed by the search engines – this is where it becomes as much art as it is science.  This is where you want to engage the advice of an expert.  Extensive keyword research, competitive analysis and various other methods are key.  If you want to really dominate page one this is a critical step.

Each page on Google has room for about 10 search results.  I have been able to capture as many as 6 out of 10 spots on page 1 for my keywords time and time again.  It just stands to reason that I now have a 60% chance of being clicked on than if I only had 1 listing.  Now that’s page one domination!

5. Not having a video marketing strategy – You need to decide what you are trying accomplish before you start.  Are you trying to drive traffic, sell something, brand a product or service.  If you start with end result you want and work backwards, you’ll improve your results dramatically.

6. Sending video viewers to the wrong place -  You can do everything right to this point and then sabotage your efforts by sending viewers to the wrong place.  You must strategically prepare your website before sending traffic there.  In simple terms, if you are selling apples, don’t send them to the fruit stand page, send then directly to the “apples for sale page”.  In other words, don’t send viewers to your home page and make them search.

7. Not utilizing or including social media marketing websites in their your video marketing distribution.  Facebook, Twitter, LinkedIn, MySpace and other Web 2.0 websites are great places to show off your videos.  These sites are not just for teenagers.  Your customers are already there so you need to be there too.

Now that you understand the power of video marketing, it’s time to get started dominating page one.

 Click Here to learn more about how to dominate page one  in the search engines using video and other local business marketing strategies

To Your Continued Success,

Dave